Vytas Dargis

Senior Product Manager with 5+ years of experience in travel technology and internet software companies. I specialize in product management, growth strategies, experimentation, and Conversion Rate Optimization (CRO) for the travel sector. My expertise includes: - Optimizing landing pages and developing marketing automation for paid acquisition - Data-driven product strategy and cross-functional team leadership - Agile, experiment-driven methodologies and MVP development I leverage user research, analytics, and technical knowledge to create high-impact, user-centric products that drive business results. My experience spans from startups to growth-stage ventures, delivering products used by millions worldwide. In fast-paced environments, I excel at defining product strategy, leading cross-functional teams, and employing data-driven decision-making. My approach combines effective stakeholder collaboration with a keen focus on measurable outcomes. Specialties: Travel Tech Product Management, Growth Marketing, CRO, Marketing Automation, Data Pipelines for Paid Acquisition, User Experience, Team Leadership

• 

  Conversion rate optimisation

  At Kiwi, a CRO strategy was developed for high-traffic SEO/SEM landing pages, leading to an additional 300k EUR in less than 6 months. Key areas of expertise include: experimentation roadmap, experiment design and plan, ideas prioritization.

• 

  Marketing automation

  At Kiwi, leading MarTech marketing automation team to improve data products to optimised paid channel performance. Key areas of expertise include: analytics, automation plan.

• 

  Product management

  Hired as the first product manager to lead the MarTech cross-functional team of full-stack engineers, designers, and analysts, ensuring cohesive collaboration using Agile/Scrum methodologies. Key areas of expertise include: product strategy, product roadmap, prioritisation.

• 

  Figma

  6 years of experience

  Capable of creating both low and high fidelity prototypes, I have previously utilized Figma as a substitute for Sketch and Photoshop. You can view some examples of my work on https://dribbble.com/vydargis.

• 

  Heap

  8 years of experience

  Capable of utilizing product analytics solutions such as Heap, Amplitude, and Mixpanel. Previously employed Heap at Carts Guru. Currently focused on SQL and conducting tests with Mixpanel.

• 

  Wordpress

  10 years of experience

  Capable of utilizing WordPress with page builders, I have previously constructed multiple affiliate websites such as intructorondemand.com, ecommerceherramientas.com, and rnjtransport.lt.