Vivek Valayapathy

Conversion rate optimization has been one of my top KPIs in all my experiences from optimizing landing pages to websites. I have worked with UX, SEO, Content and Dev teams to build experiences that delight prospects. I have helped improve conversion rates on landing pages and websites. My method is simple - keep A/B testing, personalize when possible, good customer research to arrive at the best copy and CTA.

I have had my fair share of failures and learnings in my career as a digital marketer. It has all come from brainstorming ideas, executing, and learning from the results. If you need someone to bounce ideas off, I'd be happy to listen and give you advice based on my experience and perspective.

I have 8+ years driving demand and revenue from paid digital ads with a primary focus on LinkedIn, Google, and Meta Ads. Optimized accounts to lower costs and scale budget and growth for B2B and B2C brands. Built full-funnel strategies on paid social channels to increase brand awareness and nurture prospects from top of the funnel to closed won.

8+ years of experience running organic and paid social media strategies for B2C and B2B brands, primarily focusing on Facebook, Instagram, and LinkedIn.

I am Adobe Analytics certified and have practical experience building dashboards and weekly/monthly reports to analyze web page performance on the platform.

I have racked up over $3 million in Google Ad spend and have experience running both B2B and B2C campaigns from strategy to execution and optimization.

- Built playbooks from scratch - Integrated Salesforce and Pardot with Drift to ensure that data is captured and routed to the right campaign - A/B test hooks and flow to optimize performance - Trained SDRs on setup and usage

I wouldn't call myself an expert here, but I can do end-to-end tagging of simple sites. If you are looking for some training on GTM to get started, I can assist.

Built about 50+ landing pages using instapages. I know my way around the platform and can coach you on how to use it or give advice on landing page best practices to help your instapage landing pages convert better.

Developed and executed both organic and paid strategies on LinkedIn with a special focus on content targeting decision-makers in the Finance space. I have a fair idea of what copy, creative, and targeting creates demand and generates revenue.

Semrush is my go-to tool for anything SEO related. I know the basics of the platform and use it mainly for identifying keywords gaps, tracking website performance and analyzing competitors or industry trends.

Automating data feeds from LinkedIn and Facebook to Formstack, Pardot, Salesforce. Setting up lead notifications from Pardot to Slack based on a lead trigger or Pardot score + many other workflow automations.