Vivek Rajukumar

Online Marketplaces | Go To Market Strategy | Product Value Proposition | D2C Ecommerce | Zero to One

Luxembourg, Luxembourg (+04:00 UTC) English, Hindi, Malayalamfrom Luxembourg, Luxembourg
Usually responds in 6 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
51 reviews / 61 sessions
Sun
01
Next availability

I’ve been working with Vivek as my mentor for about a year now, and honestly, I would be lost without him. There have been moments when my startup hasn’t progressed as I had hoped, and I’ve felt disheartened, but Vivek has always reassured me that it’s all part of the learning process, with plenty of trials and errors. This perspective has been incredibly comforting. What I truly appreciate about Vivek is his approach to mentoring. Once he understands the nature of your business, your challenges, and your desired outcomes, he takes the time to do his own research. He comes to our sessions prepared with data on your business, along with insights into how your competitors have navigated similar challenges. This thoroughness has made a huge difference in the guidance he provides. I always leave our sessions with a clear plan of action, which makes me feel confident about the steps ahead. Vivek’s support has been invaluable, and I’m grateful to have him as a mentor.

Amy Ward

Vivek was amazing! We had a super productive session where he helped me think strategically about building Momenta's long-term moat. He asked all the right questions to identify key pain points for both users and hosts, and how to translate those into our unique value proposition. His biggest insight: the real long-term moat in a two-sided marketplace is BRAND. He helped me understand that by deeply solving problems on both sides and consistently delivering on our curation promise, we build trust and brand equity that becomes nearly impossible to replicate - even for well-funded competitors. Super clear, strategic, and actionable advice. Highly recommend Vivek for any founder building a marketplace or needing clarity on competitive positioning. Thank you!

Momenta Admin

Had an incredibly productive meeting with Vivek, where we explored strategies to strengthen our value proposition across three key dimensions. He very quickly understood my business and provided thorough insights on driving deeper adoption of our existing services, identifying untapped opportunities for merchants, and brainstorming innovative new offerings to expand our portfolio. What stood out were the practical examples and data-driven approaches he shared, emphasizing the importance of simplifying operations and leveraging advanced tools like AI and analytics to help merchants navigate these complexities. His ability to distill these challenges into clear, impactful solutions was inspiring, leaving me with a refreshed perspective and actionable ideas to execute.

Louis Camassa

Bio

I am passionate about online marketplaces. I have worked both as a seller as well as on the marketplace side as a policy and decision maker. I understand the inherent tension between the two sides and how to make this relationship work seamlessly. After 6+ years in management consulting, I found my calling in digital commerce and have since worked on 3 missions in the last 10 years: 1) Got Indians hooked to online shopping - Scaled up Flipkart (last valued at $37.5B, acquired by Walmart) as India's most loved online shopping destination. 2) Created online-first go-to-market strategy for an offline fashion retailer - Set up Landmark Group's (offline retailer with 2000+ stores) e-marketplace business across China, India and Indonesia in partnership with Tmall (Alibaba), Myntra and Shopee. 3) Helped sellers on Amazon grow sustainably - I listen to sellers, read between the lines and craft innovative programs and products to help sellers grow with good unit economics.

Expertise

  • Conversion rate optimisation

    I have been a P&L leader responsible for growing different categories profitably and conversion rate optimization has been a key ingredient in my success. I would be your go-to person to help you sharpen your value proposition to optimize conversion rate in the context of an online D2C site or online marketplace business.

  • Go to market strategy

    Built go to market strategy wearing 2 hats - Builder at Flipkart acquiring brands / vendors, Brand marketer at Landmark striking strategic partnerships with e-commerce marketplaces.

  • Idea validation

    Having worn both Seller hat as well as Marketplace platform owner hat, I would be your perfect ally to help you validate your idea for B2C or B2B online marketplaces / platforms.

  • Leadership

    I have been in executive leadership roles for the past 8 years and would be happy to coach you to discover your leadership style to inspire your team and deliver high impact.

  • Pricing strategy

    Having worked with multiple brands on their pricing strategy, I can share the mental models that would enable you to discover the sweet spot in pricing for your product or service online.

  • Product market fit

    I have been a successful intrapreneur and yet also had the fortune to fail and learn from a few new ventures. I can be your dispassionate thought partner to help you assess whether your product has a product market fit.

  • Product marketing

    I have built products working backwards from customer problems and marketed products to drive adoption through a combination of account management and mass marketing. I would be your go-to person for any products that relate to online marketplaces or platforms.

Toolkit

  • Amazon logo

    Amazon

    6 years of experience

    I work with Amazon as part of the Europe marketplace leadership team. I listen to sellers, read between the lines and build programs and policies to help sellers build sustainable business.

My best written content

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