Vika Guseva

You can count on me to help you out with a number of things, such as GTM strategy, team hiring & management, workflows and processes, all things demand generation and content & SEO strategy, PR and brand building. I have worked in companies at varying stages of growth, from global corporations to scale ups and statrups. Please reach out to see if I can help you with the next steps wherever you are on your organizational journey.

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  Building a team

  Experienced in managing and building teams and processes remotely. Can help prepare for interviews, work on the team structure and costs. Focus on marketing and BDR / SDR roles.

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  Content marketing

  Happy to help with content marketing strategy, tools and approaches. Can also help develop SEO oriented content strategy, complex strategies including PR activities.

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  Conversion rate optimisation

  Can help with tech stack, approaches and general advice on CRO. I have experience improving CRO for websites, blogs as well as landing pages for ads.

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  Go to market strategy

  My speciality is B2B Saas, helping startups scaling globally. Happy to help you develop sustainable go to market strategy to get your business to the next level.

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  Growth marketing

  Helping businesses accelerate growth and scale globally by building predictable growth engines. Driving growth marketing initiatives across the entire customer journey, creating and executing innovative marketing campaigns that enhance brand visibility and engagement.

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  Marketing automation

  Happy to help you select the right tech stack for your marketing needs - either you are a small startup and limited with budget, or you're scaling and need to get your marketing team to the next level.

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  PPC strategies

  Can help with PPC strategy, including approaches for different markets. Building hypothesis, testing scaling, budget approaches, tools, CRO. Experienced with Google, FB, LN, Twitter and ABM platforms.

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  SEO

  SEO with lead gen in mind - experienced in different types of niches, including highly competitive ones (CRM). Achieved top positions and secured brand awareness and marketing pipeline via SEO.

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  Hubspot

  13 years of experience

  I am using hubspot as a marketing automation tool. Can help you with building approaches to improve your marketing processes, provide overview of useful options

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  Salesforce

  9 years of experience

  Can help with building approaches, marketing reports, dashboards, overall guidance. I am an experienced user of SFDC - for both sales and marketing needs.

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  B2B

  Development and implementation of effective demand generation programs with an emphasis on lead generation, pipeline creation and nurturing prospects/customers along the buyer’s journey.

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  E-Commerce Platforms

  Extensive experience in eCommerce projects of different scale - from startups to established companies, B2C and B2B projects. Happy to mentor on different aspects of eCommerce marketing.

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  B2C

  B2C experience with global brands of different sizes and scale stages. Driving awareness and sales to B2C businesses across the globe and specifically in EU / USA.

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  SaaS

  Leading and building teams to implement high impact strategic campaigns and tactical marketing activities across key personas and target markets. Marketing teams owns pipeline generating activities across marketing and demand gen, closely cooperating with CS, partner and sales teams.

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  Developer Tools

  Driving growth marketing initiatives across the entire customer journey, creating and executing innovative marketing campaigns that enhance brand visibility and engagement.

• https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2023/01/02/5-business-development-trends-to-watch/?sh=56b9095673cf
• https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2023/01/03/12-sales-tactics-to-convert-new-clients-in-a-tough-market/amp/
• https://www.vikaguseva.com/p/the-6-most-common-mistakes-startups