SaaS Content Strategy Consultant, Copywriter
My research-backed content marketing frameworks: The SaaS content topic clusters' strategy, CTCS, and Product-Led Storytelling will drives growth for early- and growth-stage SaaS businesses. It'll help you to build topical authority and craft content pieces that engage and converts your ideal prospects.
You'll find Google Analytics in most content marketer's toolkit, and I'm no exception. If there's one tool I end up checking every week on a consistent basis, it has to be Google Analytics. It helps me to monitor traffic sources and visitor behaviors for my clients' businesses and mine.
My CRM of choice, HubSpot, is also my inbound marketing engine room. Ever since I learned Inbound Marketing from HubSpot's Academy in 2017, I've gone on to use this product in every business I started. It's excellent for marketing, sales, and customer support - a holistic suite, if you may say.
MailChimp is my preferred email marketing software. I've used it at my agency and now for my SaaS content strategy consulting business. It's excellent for email automation like welcome sequences, deliverability, and timely reporting.
I use Trello to manage most client engagements. It saves my clients and me the email back and forth and helps us to laser-focus on specific tasks. From project scoping to essential project documents, agreements, and allowing clients to comment on content strategy/content writing tasks, Trello comes good.
I lead the team at Victor Eduoh Consulting, a boutique SaaS consultancy that helps early- and growth-stage SaaS/B2B businesses develop authority-building SaaS content strategies. Our research-backed frameworks, the SaaS content topic clusters' strategy, CTCS, and Product-Led Storytelling, help us to deliver exceptional, cutting-edge work to every customer.
I co-founded DigitalSproutNG, a customer experience agency based in Nigeria. Under my leadership, we grew from a team of two -- the founders, to a team of seven. In my position, I helped the company and its clients develop holistic online marketing growth strategies. I also developed the content marketing program we leveraged to attract and close clients through organic search.
I worked as an independent consultant in a freelance role, helping clients such as PwC, We Are Social, and dozens of other top companies with market research and analysis. During my time, I delivered over 500 five-star research projects, rising to the position of Senior Research Analyst and copy-editor.
Victor is really good at copywriting. in my call, he helped dissect my home page with actionable advice. I particularly liked that most of his advice was evidence-backed. His blogs are good teardown of top SaaS companies and which element is relevant. If you're looking to improve your copy on your website, speak to him
Victor is great at Product-Led Storytelling. One just needs to read one/some of his articles to realise this. He has come up with his own frameworks to help create very good content 'that converts', that adds to user experience. Nice person, genuinely helpful; my session went way over the budgeted time. I did indeed get all the info I expected to get from this content marketing mentorship session. Thanks Victor!