
Curt’s design subscriptions are tailored to the needs of your B2B marketing team. I provide ongoing, strategic marketing direction, strategy, and execution for this service-based startup.

Product Marketing & Storytelling for B2B SaaS
Victor is great! What is clear after my chat with him is that he is really passionate about content strategy and helping businesses improve their content overall. We gained some valuable insight as to how we need to approach content strategy within the lens of the customer's needs. He knows a lot about content strategy and was able to give my team and me better direction in how to approach writing content that the customer will value. He took extra time to walk us through his process, and give us tools to help us move forward, which we greatly appreciated. If you're looking for someone who knows a lot about content marketing, Victor is your guy!
Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor.
Victor really went the extra mile in coaching me and gave me 1hr 45min of his time! We went really deep into how to craft a story and great copywriting, starting with the right framework, questions, and foundation. I have a ton of homework to do and am excited to implement a lot of new copywriting changes based on the advice he provided. I consider myself very lucky to have met a storytelling/copywriting coach who can give such clear and insightful instructions. Thank you so much, you're amazing
A 4.98/5 rating from dozens of mentees can't be wrong. So I'll go straight to it. Book a session with me for guidance on how to: 1. Develop an authority-building content marketing strategy that lays a solid foundation for growing your startup through content. 2. Use storytelling to execute that strategy, so each content piece you craft (emphasis on craft not just create) will attract, engage, and convert your target buyers. Or, at the very least, builds you an audience of potential customers you can nurture by distributing the content you craft to them. I'll guide you through these using proprietary frameworks designed by me. 1. The Topic Clusters' Content Strategy (TCCS) for content strategy design, and 2. Product-Led Storytelling for story-driven, content-crafting execution. These frameworks have been battle-tested through my years of experience as the Founder and Lead Strategist at vec.studio and curt.studio, where I've worked with dozens of B2B SaaS startups and enterprises. But I'm more than the work I do. I love listening to others and learning from their experiences. So I'm also eager to learn more about you and your business. I promise to share some of all I've learned over the years to help position your company for growth with a unique content strategy design and (and Product-Led Storytelling) execution. Cheers 👊🏻
I've helped dozens of SaaS startups solve business problems through content marketing execution. I've also developed several research-backed B2B content marketing frameworks. Some include the Topic Clusters Content Strategy (TCCS) for designing content strategies and Product-Led Storytelling for execution. My obsession is strategizing and crafting story-driven content people –your target audience and customers– actually want to read, so you can drive growth.
You'll find Google Analytics in most content marketer's toolkit, and I'm no exception. If there's one tool I end up checking every week on a consistent basis, it has to be Google Analytics. It helps me to monitor traffic sources and visitor behaviors for my clients' businesses and mine.
My CRM of choice, HubSpot, is also my inbound marketing engine room. Ever since I learned Inbound Marketing from HubSpot's Academy in 2017, I've gone on to use this product in every business I started. It's excellent for marketing, sales, and customer support - a holistic suite, if you may say.
MailChimp is my preferred email marketing software. I've used it at my agency and now for my SaaS content strategy consulting business. It's excellent for email automation like welcome sequences, deliverability, and timely reporting.
I use Trello to manage most client engagements. It saves my clients and me the email back and forth and helps us to laser-focus on specific tasks. From project scoping to essential project documents, agreements, and allowing clients to comment on content strategy/content writing tasks, Trello comes good.
With about five years of experience, I've designed, supervised, and executed dozens of content marketing strategies for B2B SaaS and VC companies. I'm also versed in executing B2B SaaS content creation with storytelling.
I've helped B2B SaaS startups like People AI, Exceed AI, Cyber Sierra, Klue, and Blackthorn, and others strategize and execute their content programs.

Curt’s design subscriptions are tailored to the needs of your B2B marketing team. I provide ongoing, strategic marketing direction, strategy, and execution for this service-based startup.

As Founder & Lead Strategist, I lead VEC Studio's team of creatives building market-differentiating content strategies. My team also helps to execute the same through Product-Led Storytelling, the unique content marketing execution I developed.
I co-founded DigitalSproutNG, a customer experience agency based in Nigeria. Under my leadership, we grew from a team of two -- the founders, to a team of seven. In my position, I helped the company and its clients develop holistic online marketing growth strategies. I also developed the content marketing program we leveraged to attract and close clients through organic search.
I worked as an independent consultant in a freelance role, helping clients such as PwC, We Are Social, and dozens of other top companies with market research and analysis. During my time, I delivered over 500 five-star research projects, rising to the position of Senior Research Analyst and copy-editor.