Veronika Cervenakova

🌟 Brand Marketing Manager @ LinkedIn | B2B SaaS | Growth Marketing | Startup & Corporate Experience

Dublin, Ireland (+01:00 UTC) Slovak, Czech, Englishfrom Bratislava, Slovakia
Usually responds in 21 hour
Free
Price per hour
Not available
Time Blocks Available
5.00
22 reviews / 31 sessions
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-
Next availability
Not available in the next 30 days

Bio

Hi future mentee, It's nice to meet you here and thanks for checking out my profile. I've been helping to scale startups through paid and growth marketing strategies. One of the startups grew from $4mil ARR to $10 mil ARR within 3 years, other 4x MRR in 7 moths and got acquired by Personio. Last year, I decided to change paths and join LinkedIn. I came on to build a program around Sales comms tool and prove its value to both sales and marketing. The program became a business priority within 1.5 years, overachieving the set targets thanks to very strong sales and marketing alignment activities, leadership buy-in and content strategy that accelerated sales outreach and efficiency. I'd be happy to talk to you how to achieve sales and marketing alignment, strategies to use to get stakeholder buy-in and how to effectively communicate with stakeholders and partners, sales enablement, how to think of content strategy, making marketing decisions based on data, paid ads (Google, Meta, LinkedIn, Bing), growth marketing - website, a/b tests, customer feedback, go-to-market and tooling as well as differences between startup and corporate life, brainstorming, full-funnel marketing or any other topic that you think I can help with or at least point you the right direction. Feel free to connect with me - already excited to talking to you!

Expertise

  • Content marketing

    I have demonstrated a strong track record of success in crafting and executing content strategies that drive tangible results. My expertise encompasses the full content marketing spectrum, from strategy development to hands-on content creation, and continuous optimization through data-driven insights. I have consistently contributed to increased website traffic, higher conversions, and enhanced user engagement, making a significant impact on my organization's online presence and revenue growth.

  • Email marketing

    I've crafted email journeys based on personas and data and optimized actively as results were rolling in. The email journeys outperformed benchmarks and secured over 40K meetings for reps last year.

  • Growth marketing

    My expertise encompasses a wide range of growth strategies, including customer acquisition, retention, and monetization. I have successfully executed data-driven campaigns, optimized funnels, and harnessed the power of A/B testing to enhance conversion rates and revenue.

  • PPC strategies

    I've consistently increased website traffic, engagement, and revenue growth by managing budgets, optimizing KPIs, and conducting A/B testing. My PPC strategies focus on tackling low-hanging fruit while thinking of the long-term effects - actively reducing CPA and increasing Conversion.

Toolkit

  • Google Ads logo

    Google Ads

    9 years of experience

    Actively used Google Ads for full-funnel activities from brand campaigns on display to demand catching on search to retargeting on display and search. YouTube has also been a huge part of the above covering full-funnel activities for campaigns.

  • Bing logo

    Bing

    9 years of experience

    Bing was also important part of the ad mix, mainly to capture US enterprise audience. Thanks to its ability to use LinkedIn based targeting, it has become a playground for many search based experiments.

  • Hubspot logo

    Hubspot

    8 years of experience

    Used Hubspot actively for drip campaigns, lead scoring and routing to sales, connecting all the ad accounts into one place - full funnel connection to campaigns.

  • Instapages logo

    Instapages

    9 years of experience

    I've worked with Instapages for couple of years on paid ad landing pages, really helping me to focus on specific verticals and personas and add leads to the right automations.

  • LinkedIn logo

    LinkedIn

    10 years of experience

    I have experience on all fronts of LinkedIn - increasing organic growth of company and personal profiles, optimizing personal profiles as well as managing LinkedIn Ads accounts, helping optimize accounts and find opportunities to get in front of the right audience.

  • Outreachr logo

    Outreachr

    6 years of experience

    Not directly Outreach but I have extended experience with SalesLoft - the same principle, creating cadences, templates, understanding reporting and how ti connects to SalesForce.

Industries

  • Advertising

    During my time at LinkedIn, I gained significant exposure to B2B advertising, gaining deep into understanding what strategies prove effective and which ones fall short. I became well-versed in best practices, discovering how to efficiently target audiences and ensure that your advertising investments brings positive outcomes for your company.

  • SaaS

    In my career, I have accumulated extensive B2B SaaS experience through both in-house positions and freelance work with companies such as ScreenCloud, Back Technologies, Slido, and CloudTalk. My expertise spans a wide range of marketing activities, including performance marketing, growth initiatives, and content development.

Experience

  • LinkedIn

    Growth Marketing Manager

    The SalesLoft program I led involved change management, leading the global launch of SalesLoft across sales teams in APAC, NAMER, and EMEA. Collaboration and strong alignment with senior stakeholders were essential drivers of the global success of the program. I developed user journey strategies and content based on buyer personas and conducted A/B testing for email engagement. I created Sales Enablement resources, unified hubs, and ensured content relevance through audits. I achieved strong results the first year, surpassing targets by 700%. This included over 20,000+ meetings booked for sales, and achieving an 8.5%+ outbound email reply rate. Thanks to strong collaboration and results, I was nominated for the XFN partner of the Year by sales and won Marketer of the Quarter.

    Information ServicesAdvertising PlatformsAdvertising

  • iTrinity

    Freelance Performance Marketing Manager

    Successfully scaled paid acquisition efforts for iTrinity brands, including ELV and Mangools, on platforms like Google, Bing, Facebook, and Quora. Achieved this by conducting comprehensive audits and optimization of existing campaigns, along with the creation of new campaigns based on account trends. The result was a 140% increase in transactions and a 30% reduction in cost per acquisition (CPA).

    emailEmail marketing

  • Powerful Medical

    Marketing Manager

    I worked on developing a marketing strategy for 2022, actively shaping and enhancing brand identity and social media presence with significant growth on platforms such as LinkedIn (20%), Facebook (136%), and Instagram (200%). Additionally, responsibilities included overseeing the creation, strategy, and execution of paid campaigns, primarily on Facebook and Instagram, and achieving substantial user base growth, exceeding 5,000 users within the first two months of a product or service launch.

    Health Diagnostics

  • Back Technologies

    Freelance Growth Marketing Manager

    I worked on setting up tracking through Analytics and Google Tag Manager (GTM) to enhance data-driven insights. I also established initial paid strategy on channels including Google, Quora, and Facebook, with Facebook showing significant success in generating 15-20 demo requests per month. Close collaboration with the Product Marketer led to web experience and copy optimizations based on the results of paid tests. Notably, the impact of these efforts resulted in 4x increase in monthly recurring revenue (MRR) within just seven months. Back was acquired by Personio in 2022.

    Human ResourcesIT Management

  • ScreenCloud

    Performance Marketing Executive

    I managed a Demand Generation agency with the goal of consistently increasing marketing-qualified leads (MQLs) by 5% each month. I was responsible for creating the overarching strategy and actively contributed to the ideation and creation of creatives and landing pages. I oversaw and executed A/B tests to gain insights into the most effective customer journey from our website to the product. The impact of these efforts was significant. We successfully scaled paid channels, expanding from an initial budget of $20K per month on Google and Facebook to over $100K per month. This expansion included the addition of Bing, Youtube, Capterra, Reddit, Quora, and Spotify. These channels contributed to 35% of our overall monthly revenue. This strategic growth played a pivotal role in helping ScreenCloud scale from $4 million in annual recurring revenue (ARR) to a $10 million in ARR, with a particular focus on serving both SMB and enterprise B2B companies.

    IT ManagementEnterprise SoftwarePresentation Software

  • CloudTalk

    Freelance Performance Marketing Manager

    Conducted a comprehensive audit and optimization of a Google Ads account, implementing growth strategies that resulted in a substantial increase in budgets from $20,000 to over $50,000 per month, effectively doubling revenue and the marketing-qualified lead (MQL) pipeline. Additionally, expanded paid acquisition efforts to include Bing and Facebook platforms.

    TelecommunicationsBusiness Intelligence
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