Head of User Relations at Opera Software
Need help with influencer marketing? :) Expert in performance-driven influencer marketing with 5 years of experience, 8-figure spent, positive ROI & 8000+ campaigns live to date. Specialising in YouTube, I'm here to share my experience from a brand perspective and help you in any way I can. I've always found it challenging to get reliable, quality advice on influencer marketing from a brand's perspective. Over the years, I've gained valuable insights in this space, and if I can help you avoid some of the mistakes I've made, that's a win in my book! Whether you're looking to scale, facing a specific challenge, or have been tasked with starting influencer marketing without knowing where to begin, I'm here to offer guidance based on my experience.
Experience in customising customer funnels in Influencer Marketing to ensure the user journey is optimised for conversion and overall smooth experience. I help with best practices on Youtube for conversion as well as some experience running A/B test in landing pages in influencer campaigns.
First started 5 years ago with 5 figures budget and scaled that to now having spent 20M+ with positive ROI across 8000+ campaigns live to date, working with 7+ agencies currently across all markets globally. I've learned a lot on what it takes to scale and all the best practices to create a sustainable influencer marketing ecosystem and one of the main pillars of growth for the company.
I've experienced the necessary adaptations required to scale an influencer marketing channel to 8-figure annual spending globally. I can offer advice on some of the most efficient operational strategies to achieve this level of growth.
I frequently use Miro to map out complex campaigns, finding it an invaluable tool for simplifying and clearly communicating strategies. It's especially effective for ensuring management understands the campaign plan and for collaborating with creative specialists when requesting assets for your marketing efforts.
I've used Monday.com to efficiently manage up to seven different agencies, handling everything from influencer campaign reviews to tracking links and coordinating deliverables. It's been an essential tool for streamlining communication and keeping everything on track.
I've relied on Looker dashboards for all data performance tasks, especially as campaigns scale. It’s invaluable for centralizing, filtering, and maintaining a top-level view of operations, which is particularly crucial when managing global influencer marketing efforts.
I've managed a significant number of campaigns on YouTube and gained deep insights into optimizing the platform for both conversion rates and CPNU. Through hands-on experience, I've learned the best practices that can help make your YouTube marketing efforts more effective in influencer marketing.
I lead Influencer Marketing at GX: - Strategy - Budget allocation - Analysis of campaigns - Media distribution plan for brand activation campaigns - Leading communications with partners regarding Influencer Marketing activities - Leading ad-hoc campaigns
My consultant experience: - Tracked and analysed user behavior patterns through Hotjar (Heatmaps/Recordings); - Tracked and analysed voice-of-customer with implementation of polls on Hotjar as well as identifying message patterns from other review sources; - Preformed Heuristic analysis to optimize landing pages according to best practices (ConversionXL); - Designed implementation suggestions using tools such as Figma; - Preformed competition analysis by building a website structure mind-map - Provided copywriting services on website and google snippet'sMy