Valentin Raspe

Over the last 5 years of being a manager of people I've hired for 10+ growth roles. This has been a mix of full-time and freelance roles. There are a few traits that separate good growth people from outstanding ones. If you are in the process of hiring a growth person in your org I'd be happy to give you a few pointers as to what to look out for.

When it comes to GTM strategies for e-commerce brands I have a lot of experience in understanding which channels work for which brands. Product and message fit is super important when deciding how to market yourself. I've gone through this exercise with a lot of D2C brands and have learned to ask the right questions over time.

I've spent the last 10 years managing Paid Social and Search campaigns and teams. Through this experience I've learned a lot about what ingredients you need to drive successful paid marketing growth.

Google Ads has evolved quite quickly over the past 2-3 years. It's now a more completely channel that can generate or capture demand. Over the last year I've spent a lot of time figuring out how to optimally run Performance Max and Search campaigns.

I've been running Facebook Ads for 10+ years now and have seen the Paid Social landscape evolve a lot. This has taught me how algorithms operate and what inputs you need to drive in order to run a strong ad account. Social is changing at a faster rate than ever meaning brands have to adapt equally quickly.

I've managed multiple millions worth of ad spend through Google Ads over the years. My expertise is in optimising ad creatives, keyword structure and overall campaign set ups.

I'm a Facebook or Meta Ads expert who has been managing and overseeing campaigns since 2013. in 2023 this mostly means creative strategy and optimisation as well as simplifying the media buying side for maximum performance.

Extensive experience with data analysis using GA UA and now GA4. Most of my experience is in analysing marketing campaign ROI and conversion rate metrics.