Responsibilities include: ➡️ Managing a portfolio of 5-7 SaaS projects for organic growth ➡️ Building holistic SEO growth strategies based on client goals ➡️ Partnering with the internal editorial and analyst team to execute the plan ➡️ Navigating roadblocks to meet the project goals ➡️ Helping the team build/improve internal processes
Usman Akram
Organic Growth Strategist @ Omniscient Digital
Lahore, Pakistan (+05:00 UTC) English, Urdufrom Lahore, Pakistan
Usually responds in 23 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
22 reviews / 28 sessions
Mon
16
Next availability
A fantastic first call with Usman. We had a great discussion about analysing content traffic decay, and some of the best strategies for analysing content performance for a business that is already doing SEO and content well. Extremely knowledgeable and a great guy – looking forward to more calls in the near future.
Cary Hastings
Usman and I in just 30 minutes covered about 2 months of work for me to do on leveling up the content/SEO strategy for our Webflow agency. He had very specific guidance, steps and examples to share for every step and recommendation he made. He's just a brilliant kind person and I'm happy to be associated with him going forward.
Hal Zeitlin
Usman was a super friendly and knowledgeable guy. He was able to help me with SEO topics that have been giving me nightmares. He has so much knowledge on the subject and his ability to explain high-level topics in such an easy way blew me away. I can't wait to book another call !!!
David Macqueen
Bio
I am a results-oriented SEO strategist, with a solid portfolio of SaaS companies I've helped grow by leveraging SEO. Currently working as an Organic Growth Strategist at Omniscient Digital; a B2B SEO Agency that works with SaaS companies to help turn organic search into their #1 revenue channel. According to me, SEO is a growth channel that companies can utilize to drive tangible results with by either capturing existing demand or generating new demand for their product. I specialize in creating holistic SEO strategies that align with your business objectives, take your resources into account, and factor in the competitive advantages your company might have to accomplish the targets. If you wish to book a call, please share as much detail as possible beforehand so I can be certain of how I can be of any help.
Expertise
Building a team
I've been successfully managing a team of SEO strategists as the 'Head of SEO' at Flying Cat Marketing. This includes in-house and freelance resources as well. Depending on what you're trying to achieve, I can put a plan of the kind of resources you'd need.
Content marketing
Content has always been the focal point in most of my SEO growth strategies. My research process starts with developing product understanding and gathering customer insights to create content that resonates with the ICP. I can help with strategic content direction by taking all growth opportunities available to your website into account.
SEO
SEO is all I've ever known. Having worked with a lot of companies and agencies, I've tasted nearly all mainstream verticals/industries and have acquired hands-on experience in SEO in the areas of technical, content, and links. Knowing what is objective you're trying to achieve, I can help develop an SEO strategy that'd give you the most predictable route to accomplishing your target.
Toolkit
Ahrefs
8 years of experienceAbsolutely love all things about Ahrefs. Been using it since the earliest days of my career and is to date my favorite SEO tool. I have a solid understanding of how it works and a strong grip on all of its features.
Google Analytics
8 years of experienceGoogle Analytics being one of the classic SEO performance measurement tools can be helpful to track engagement metrics for traffic as well as some basic conversion events. I've had advanced-level command on GA3, and these days am getting my hands dirty with GA4.
Google Tag Manager
6 years of experienceSince in all my previous roles I've almost always had support in GTM issues, this isn't a tool I have an extreme level grip over. But in the past 2 years, I've been able to set up conversion tracking for some SaaS clients which has gotten me decent experience of the platform.
Google Webmaster Tools
8 years of experienceGoogle Search Console is something I use in my day-to-day activities and for in-depth analysis of some sort. Exporting GSC data to Google sheets to make data-informed SEO decisions is my favorite play.
Industries
SaaS
SaaS SEO is where my deep expertise lies. Having worked with companies like Hotjar and ActiveCampaign, I possess the ability to develop SEO strategies that move the needle in terms of revenue from organic search.
B2B
B2B is the main industry I've spent most of my career so far. From lead generation to sales funnels and from demand creation to demand capture, I create compelling online experiences that fuel your business growth.
Enterprise Software
Attracting enterprise customers for your software requires a non-stereotypical SEO strategy approach. Having worked in the B2B space for so long, I possess the experience of achieving non-typical SEO objectives like growing the deal size for the company with high-concentration customer research methodologies.
Experience
I led a team of talented SEO analysts and specialists. Most of my time was spent: ➡️ Diving into oceans of SEO data ➡️ Devising growth strategies for dozens of SaaS companies ➡️ Hiring top SEO talent ➡️ And optimizing processes to improve our SEO offering.
SEO
✅ Joined as the 6th full-time employee, and the first in-house strategist. ✅ Led a team of 5 SEO strategists on a massive multilingual SEO project for a tech unicorn ✅ Drove millions in traffic and thousands in conversions for B2B SaaS companies ✅ Served SaaS projects across Martech, Salestech, HRtech, and more ✅ Helped create and operationalize our core SEO service: the FGS framework ✅ Created several strategy pitches that landed clients like ActiveCampaign ✅ Achieved a leadership position, went from strategist to Head of SEO ✅ Automated several processes to save hundreds of tracked hours on tasks ✅ Developed countless SOPs on new processes constantly evolving our offering ✅ Ran an R&D project on programmatic SEO and made it a part of our offering ✅ Developed myself in the areas of leadership, executive presence, and time management
SEOA premium link building agency serving some gigantic companies as their clients with high-quality whitehat link building service, where I was responsible for handling various high-end link building campaigns simultaneously.
A San-Francisco bay area (Silicon Valley) based software as a service company (SaaS) offering an email and landing page editor as its main tool to other businesses as well to end consumers for enhancing their email marketing efforts.
SaaSB2BOne of the leading Digital Marketing Agencies in Pakistan & Malaysia where I am currently working as an SEO specialist serving their clients mainly along with working on their own website.
Rank Engineer
SEO Analyst & Link BuilderA well-known local SEO Agency in Pakistan where I was handling SEO work for clients and (for the most part) its in-house websites.
A dropshipping company in China for which I wrote as well as managed loads of content consistently for months.
A small development agency where I started writing content at, in a junior entry-level position. Wrote content for a few landing pages & blog posts on their website.