I am a guest lecturer at ESCP teaching at the faculty for entrepreneurship. My focus is growth and product development for early-stage startups and tech founders.
Ümit Eroglu
Founder of Deamloop Studio | YouTuber
Ümit and I had a very productive call talking through challenges with Early Stage Team building and Product Market Fit Discussions. This is not my first startup, so I was interested in new approaches to old problems. On this, Ümit delivered with tips and frameworks from his own experience. In my case, it was particularly useful to talk about GTM strategies for niche enterprise markets and sales models for lean startup teams where executives have been doing all the selling. We also talked about organizing product development and how to think about the financial triggers for team growth. It’s nice to speak with someone with his kind of experience. There are many SaaS mentors out there, but few who understand enterprise SaaS, so he was a great find.
I had a very broad challenge and I could not share many specific details with Umit prior our call. Umit was super friendly with a very positive vibe that made our conversation very easy and friendly. He could grasp just by the general details I shared with him my challenge, analyzed the problems and suggested potential solutions to test. He even mentioned that we need to work on our user/customer research which is another challenge I have. He offered more time than we originally scheduled and at the end of our call we agreed that I keep in touch and update him with my pricing test results. I highly recommend you to have a call with Umit if you are looking for a business mentor and a pricing strategy expert
Super helpful session with Umit. I'm in a new position with a brand new marketing department that is testing out new marketing channels. My problem was how do I move forward with where to start? How can I build up the team? We went over the bullseye marketing strategy, channels, and creating ICPS. This will dub as great for strategy and team building. I highly recommend Ümit!
Bio
Are you a B2B startup on an early stage? Do you want to learn how to win your first 10 customers? Or do you already had some paying engagements and now you are ready to scale? Now you want to know what to do next and how to do it? Get in touch, because I'm the right guy to talk with. I am a co-founder of a B2B startup, responsible for growth. Before taking the entrepreneurial path, I was an executive member at a well-funded B2B startup in the automotive industry where I closed deals with some of the biggest and most well-known car manufacturers in the world without having had any prior sales experience. I am a mentor on B2B growth at a European-based venture capital fund and I am a speaker at several accelerator programs. I am also a guest lecturer at ESCP Business School in Berlin giving lectures on B2B growth for startups.
Expertise
Bootstrapping
I follow the mantra to bootstrap every business in the beginning until there is significant traction. In the past couple of years, it's been put publicly like everyone should always go for investment right away. Let's talk about when you know if you actually need funding and what's the type of traction you should before going for investments.
Go to market strategy
Knowing who your customers are and how to best approach them can make or break any business idea. I have experience in defining and executing go-to-market strategies and have various tricks up my sleeve that can help you with your GTM strategy.
Pricing strategy
There are X amount of revenue models and several ways of how you can find the right price for your target market. If you speak to someone who says they would buy your product only if your price would be half the current price, this may be an indicator that you are on the wrong track or you are just talking to the wrong customers. Let's chat about how you find the best pricing model and strategy for your products.
Productized services
I managed a service portfolio for several years that was addressing millions of customers. Not just did I manage and launch products but also I redesigned existing portfolios for profitability and growth. Productized services have significant differences due to the human component which require a different business thinking. Get in touch if you want to know more.
Sales
I focus on B2B sales pre-scale-up phases. I coach and mentor various startups through a VC firm and teach about it at one of Europes top business schools. I am passionate about entrepreneurial sales and I write a blog about it on my website.
Toolkit
Google Analytics
10 years of experienceI have experience setting up Google Analytics for various projects I have worked on. Google Analytics has been a reliable go-to-tool that I'm still using.
Hubspot
9 years of experienceWe implemented Hubspot as the main CRM after using Salesforce. We tested different solutions and compared Salesforce, Hubspot and Pipedrive to ultimately chose Hubspot. However, if you are early-stage I don't recommend to spend any money on CRM systems yet. Get in touch for some tricks of what you can do instead.
Wordpress
12 years of experienceI built several websites in wordpress for various projects. I used WP for landing pages, blogs and company websites. However, it's not my go-to-option anymore.
Experience
- B2BOther
Heading the Growth Team of a venture-backed scale-up in the food services industry. VisioLab is using visual-based A.I. to automate the checkout at the point-of-sale.
I was heading growth in the European automotive industry selling AI solutions to car manufacturers. With no prior sales experience, I was able to open several major accounts with some of the biggest car manufacturers in the world.
B2BOtherArtificial IntelligenceIoTMachine LearningI was responsible for a MRR product with >600k paying customers. - Commercial management - profitability, growth, retention - Launch of B2B and B2C products - Redesigning portfolios for optimized profitability - responsible for product management and product design of various B2B and B2C products
SaaSB2BB2COther