Ugo de Francisci

I’ve spent 20 years driving growth in SaaS scale-ups, Big Tech, and FMCG, leading marketing and sales teams across companies like Google, Facebook-incubated startups, and Triptease. Along the way, I’ve tackled everything from scaling teams and revenue, navigating crises, breaking into new markets, and leading high-stakes partnerships. If you’re navigating a career change, stepping into a leadership role, or trying to scale a business, I can help. I’ve been through the challenges of managing difficult teams, making strategic pivots, and executing marketing strategies that drive real revenue impact. Whether you’re figuring out how to position yourself for your next big move or optimize your startup’s growth, I bring a practical, results-driven approach with real-world insights from leading teams at both Big Tech and fast-moving scale-ups. Let’s work together to clarify your goals, overcome roadblocks, and build a strategy for success. Looking forward to helping you move forward!

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  Go to market strategy

  Worked in complex, global businesses for 2 decades, dealing with localisation, adapting complex strategies, and growing faster than our team can support

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  Salesforce

  10 years of experience

  Experience setting up tracking for marketing impact - from first touchpoint to measuring impact on win rates for account that interacted with our marketing materials