Udit Misra

Product Marketing/Growth professional, with deep operational experience across B2C & B2B. I'm currently building the Growth & Product Marketing team at SpotDraft. My key focuses include: - Leading GTM efforts & product development cycles (from concept to launch), identifying + targeting multiple customer segments with bespoke positioning - Partner with product management, design, performance & content marketing teams to bring to life products that consistently delight users. - Building outstanding market positioning and messaging, and owning the customer voice in roadmap decisions. - Translating conceptual initiatives into detailed operating plans with the support of, and for execution across, multiple internal teams. - Defining and implementing funnel optimization & growth focused experiments & analysis across our website, and drive continuous improvement in conversion metrics, while also delivering a leading site experience to users using data analytics and user feedback. Ask me about: - Building teams, hiring and mentorship - CRO, experimentation and conversion - Building referral programs - Competitive intelligence - Building PLG motions in B2B - Improving onboarding and first-time user experience

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  Building a team

  Have built a growth team at JioSaavn in the past, and now building a high performing team at SpotDraft. Ask me about hiring, managing (up and down), mentoring junior professionals and driving results and alignment.

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  Conversion rate optimisation

  Lots of CRO experience across multiple companies. - At JioSaavn I worked on optimizing our new user sign-up funnel, first time user experience and free user -> subscriber funnel. - At On Deck I owned optimizing our lead-gen funnel across inbound and paid marketing. - At SpotDraft I own the funnel for Free Trial and Demo requests + the onboarding experience for new users

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  Growth marketing

  Across my career, I've I experimented with innovative concepts to find new ways to delight users and drive longer-term CLTV by piloting concepts and scaling those that work. I've owned user acquisition, engagement and subscription metrics. I believe in driving growth by conducting A/B tests and collecting qualitative feedback to pilot features, test price points across platforms and running targeted promotions both in-house and externally.

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  Marketing automation

  Significant hands-on experience (particularly at On Deck and SpotDraft) with no-code building, and automation on Webflow, Zapier, Airtable, Carrd, HubSpot and Notion

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  No-code

  Significant hands-on experience (particularly at On Deck and SpotDraft) with no-code building, and automation on Webflow, Zapier, Airtable, Carrd, HubSpot and Notion

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  Product launches

  At On Deck and SpotDraft, I owned product marketing. Across this time, I've launched over 15 distinct products and features. Experience includes: - Leading GTM efforts & product development cycles (from concept to launch), and identifying and targeting multiple customer segments with bespoke positioning and marketing content. - Building outstanding market positioning and messaging, and owning the customer voice in roadmap decisions.

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  Hubspot

  4 years of experience

  I've used HubSpot as both as CRM and a marketing automation tool at both On Deck and SpotDraft, and I'm very well versed with workflow design, landing page creation, email automation and pipeline management.

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  Mailchimp

  7 years of experience

  I used MailChimp significantly while leading growth at Redroom Sessions as our primary email marketing platform. This included list building and management, email creation and newsletter management.

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  Music Streaming

  Led user growth at JioSaavn - a consumer focused music streaming app based in South Asia. Across my time there, I helped grow our userbase from ~25m MAU to over 150m MAU.

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  SaaS

  Leading growth and product marketing at SpotDraft - a SaaS tool for contract automation and management. Used by Legal, HR, Sales and Procurement teams to simplify contract creation, storage and management.