Tyler Doremus

Overview - 10+ years at high-growth companies (OrderAhead, Square, Step, Safara) - The majority of my career I've been in leadership positions, responsible for building and leading teams. - My expertise lies in the dynamic B2C/consumer space, with a strong foundation in marketplaces and fintech. A recent venture into travel tech further honed my e-commerce skills, adding depth to my versatile skill set. - In addition to my operational roles, I bring over 7 years of hands-on experience in investing, advising, and consulting early-stage startups. I am also a scout with Greylock Ventures, actively investing in pre-A startups. Areas of expertise - Building teams: Throughout my career, I've led teams from inception to scale, utilizing various approaches—solo, with recruiters, and with agency support. I excel in navigating the hiring landscape with a keen focus on cost-effectiveness and efficiency. - Mobile app: all my experience has been with products that have mobile apps. - All things growth: I've seen growth at all stages from Cash App at 20M+ MAU to bringing Step to market and growing it to 3M+ customers.

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  Building a team

  I've built and led teams across various stages of scale. I have hands-on experience building out hiring pipelines and thinking through org design. I can be helpful when considering when to hire full-time vs contractor vs agency.

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  Go to market strategy

  I can help think through GTM components like positioning, messaging, and the actual tactical steps to bring features and products to market. I've done the hands-on work and led teams across product/creator/content/performance marketing working directly with product/eng/design.

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  Growth marketing

  I've built and led growth teams across Cash App, Step and Safara. I can help you think through growth product, experiments, flows, and different acquisition tactics and channels.

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  Product analytics

  Depending on your software stack I can help you think through how to instrument your product to help you optimize performance and conversion. My experience is deepest in consumer app with some experience in e-commerce.

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  Product launches

  I've been fortunate to be on a few product and major feature launches. I can help you think through costs, planning and the overall sequence on the product going from alpha to launch.

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  Social media

  I've built content/social teams focusing on X/TikTok/Instagram. I can help you strategize on content concepts, buckets and calenders. I have experience finding low cost ways to build your content library.

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  Linear

  4 years of experience

  This is the main project management tool we used at my last company. I used it every day and managed/built out many of the teams/structures we used to operate across product/growth/eng/design.

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  TikTok

  4 years of experience

  Experience building out a content strategy and bringing it to life. I am not a content creator. I can help think through how to get started and how to establish a content pipeline.

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  Amplitude

  4 years of experience

  I can help with deciding what events, event properties and user properties you might want to instrument to build out your product analytics dashboards.

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  Looker

  5 years of experience

  I led the Looker integration and was the admin for Step. I can help with creating the model and tactical setup of looks and dashboards. I worked with Bigquery as the warehouse. I also have experience with Looker Studio where I built out the analytics infrastructure for Safara in 2022/23.

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  FinTech

  Spent time at Cash App (SQ) and Step. Cash App offers banking solutions for the under-banked and has a leading peer-to-peer payments product. Step (step.com) is building banking solutions for teens and families.

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  Travel Agency

  Led growth at a travel tech startup, Safara (Safara.com). I led the GTM function. Safara is going after the hotel booking space with the belief that the existing solution to discover, search and book your next hotel is ready for change. Safara has a mobile app and desktop product, is US-based and its target customers are Gen Z and Millennials.

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  Food Delivery

  Spent ~4 years as the GM of Caviar (Square) in the Bay Area (San Francisco area). I built and led the sales, marketing, account management and operations teams. Caviar is a food delivery service that operates in a 3-sided marketplace (customers, couriers, and restaurants).

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  Mobile Apps

  Each company and product I've worked at has had a mobile app. OrderAhead, Cash App, Step, and Safara. I've had experience across the different stages of maturity of an app, from release to scale.