Breezy is a Martech tool that helps businesses find prospective partners using competitor and keyword inputs. I've helped build and execute on the go-to-market strategy for the start-up. Working with them since before their product launched in the market I've been involved with ensuring we hit monthly lead generation targets as well as the implementation of product related growth tactics.

Tristan Gillen
π Startup Founder | π― Growth Marketer | π CRM Consultant
Tristan has a great understanding of business context. He is able to quickly evaluate business strategy effectiveness by outlining critical dependencies. He also suggests sequential steps that lead to the desired outcome while calling out potential risks. All of Tristan's suggestions are backed up by his detailed knowledge of systems and processes in connection to the bigger picture. I feel very confident in testing, rolling out, and scaling affiliate channels with Tristanβs advice.
Bio
I've worked with over 50 startups in the last few years in a variety of capacities: as a founder, on the founding team, as a consultant or with my current startup growth marketing agency Growth Division. I have worked with the likes of Startups.com, Seedlegals, Oddbox and Weavr.
Expertise
Building a team
It's difficult to know when to hire full-time, bring in freelancers or try and manage it yourself or with your internal team. Every week I help founders tackle this all-important question. Having growth execution plans and team structure plans for over 30 startups I'm now here to help you!
Go to market strategy
Having helped build and execute on growth strategies for the likes of Startups.com, Weavr, Addland and Libeo I'm now ready to help you build your go-to-marketing strategy. With specific help on: π Go-to-market strategy π― Channel selection 12-month π° Marketing Budget calculations π 12-month Growth Target Projections
Growth marketing
I run Growth Division, a growth marketing agency that helps startups find and validate channels to market through running growth experiments. I have lots of insights into how to run more effective growth experiments and how to encourage a growth mindset in your startup's team.
Marketing automation
I was a CRM and marketing automation consultant for the best part of 3 years. I've build Martech Stacks and CRM strategies for the likes of Oddbox, SeedLegals and Weavr. If you need advice on: - What CRM to choose - How to better utilise your CRM - How to ensure your team fully use your CRM - How to build better a customer journeys - How to build an integrated Martech Stack
Toolkit
ActiveCampaign
7 years of experienceI've built ActiveCampaign set-ups for 6 D2C different businesses, so I can advise you on AC strategies and implementations starting with customer journey mapping, all the way through to automation implementation.
Freshworks
9 years of experienceAs a CRM consultant, I implemented Freshworks for around 10 different businesses. It's a CRM that competes with Hubspot on features but it can be significantly cheaper that Hubspot, so it's ideal for startups. I now use Freshworks suite at my business (Freshworks CRM, Freshteam, Freshchat).
Hubspot
9 years of experienceI implemented and used Hubspot at my own B2B startup a few years ago. Then as a CRM consultant, I implemented Hubspot CRM for a handful of startups including Startups.com and SeedLegals.
Intercom
9 years of experienceHaving used Intercom with a startup I used to run I fell in love with the tool and have since implemented it in around 5 other startups I've worked with as a consultant including the likes of Oddbox when I was setting up their customer service stack.
Mixpanel
8 years of experienceMy agency is a Mixpanel certified expert and I have helped implement Mixpanel in a variety of different businesses (mainly app-based businesses). It's my favourite product analytics tool and I can help you define your metric tracking strategy and help guide your set-up on the tool.
Zapier
9 years of experienceYou can't be a marketing automation consultant without having used Zapier on nearly every project. It's such a fundamental tool in Martech Stack set-ups and many stacks would not be possible without Zapier as the glue.
Industries
Consulting
I've grown my own digital marketing agency from Β£0 to Β£1m in ARR within 12 months. Now have an internal team of 10 people and a network of over 60 experts we use.
Banking
Having grown my own B2B service business from Β£0 to Β£1m in ARR within 12 months I've got plenty of first-hand experience in growing a B2B business from the ground up. Furthermore, I now work with a large variety of B2B businesses helping them build and execute on their growth strategies. Some notable B2B businesses I've been involved with include Weavr, Startups.com and Seedlegals.
Mobile Apps
Having built and run a SaaS startup a few years ago I know the ins and outs of building and growing subscription-based businesses. Now I work with the likes of Weavr, Unlock, The UpCo and Libeo to help build and execute on their growth plans.
Experience
B2BMarTech
I work with companies to help them scale their revenues by optimising and automating their Sales and Marketing Processes. In practice I work on: - CRM design & implementation - Sales & Marketing Stack Design - Marketing automation - Marketing messaging optimisation - Increasing customer engagement & onboarding conversions - Email and sales campaign management
B2BDigital AgenciesB2C
The startup journey can be confusing, inefficient, and lonely. We help founders launch and scale startups using education, community, and tools to surround them with brilliant, connected peers who understand pains and solve problems together. I specifically advise startup founders on: π Go-to-market strategy π Growth target setting π― Growth Experiments π€ Customer acquisition
B2BB2C
A beautiful, modern co-working and private office space in central Budapest with views across the city from the terrace. π A quiet, focused workplace to enable productivity βοΈ FREE speciality coffee every day of the week π€ Meet new and interesting people π Fully-secured with sensors in all rooms π· Views across Budapest from the terrace π» Drinks in the evening and FREE beers on Fridays
Real Estate
Ordoo was a mobile pre-order and payment app that allowed people to order ahead at their favourite food and drink venues so they could beat the queue and earn loyalty rewards.
My best written content
- https://www.startups.com/library/expert-advice/growth-stack-for-startups
- https://www.maddyness.com/uk/2022/02/10/3-reasons-why-startups-fail-to-grow/
- https://dffrnt.so/how-to-choose-which-channels-to-market-your-startup-should-use/
- https://startupsoflondon.com/how-to-build-and-execute-your-go-to-market-strategy/
- https://www.youngupstarts.com/2021/05/26/how-to-build-a-customer-journey-for-your-startup/