Trine Olivia H. Steinicke

Hi, I’m Trine Olivia - a growth and product marketing leader with 12+ years of experience helping founders, marketers and product teams turn messy funnels into predictable growth. I’ve worked across SaaS, consumer apps, and e-commerce - leading GTM strategies, shaping feature launches, and building growth systems - from funnels and user journeys to growth loops, that reduce waste, tighten focus, and compound results over time. Along the way, I’ve seen where growth usually stalls: rising ad costs eating margin, positioning that doesn’t land, leaky handoffs between ads and landing pages, or creative strategies that miss the mark. That’s where I can help. I break growth challenges into smaller pieces, uncover the real blockers, and focus on the changes that create the biggest impact. What you can expect from working with me: ✅ Clarity on your positioning - who it’s for, why it matters, and how you win ✅ Messaging that feels simple, confident, and drives adoption ✅ Hands-on guidance to spot and fix funnel leaks - from first click to retention ✅ A creative process that helps you test smarter, not just faster ✅ Step-by-step GTM playbooks you can actually use to launch and grow ✅ Helping you hire wisely, spot red and green flags early, and build teams that succeed Growth today is messy, costly, and competitive. If you’d value an outside perspective to separate signal from noise, uncover what’s really going on, and leave with clear next steps - let’s chat.

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  Building a team

  Hiring shapes growth. I help founders define must-have roles, spot real strengths vs surface skills, and design hiring processes that scale. I’ll share how to run interviews that uncover culture fit, flag risks early, and build teams that can grow with the business instead of breaking it.

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  Demand generation

  Demand gen is more than filling the funnel - it’s about building predictable systems that turn attention into revenue. I guide mentees on how to qualify demand, measure CAC:LTV, and build programs that drive pipeline health. The focus: moving beyond vanity metrics to scalable levers that really grow the business.

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  Go to market strategy

  Launches don’t have to feel chaotic. I help founders clarify who their audience is, shape a message that resonates, and design launch plans that create traction. My background spans SaaS, marketplaces, and consumer apps - with an emphasis on launches that build adoption, engagement, and sustainable revenue.

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  Growth marketing

  Growth is about focus, not doing more. I support mentees in identifying the few levers that matter, testing them, and doubling down. I draw on experience scaling acquisition, boosting conversion rates, and building repeatable systems that sustain growth at both startups and scale-ups.

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  PPC strategies

  Paid channels shouldn’t feel like a black box. I help mentees connect the dots between creative, audience intent, and funnel performance. From ad hooks to CTR and LTV, I’ll show how to interpret signals, cut wasted spend, and craft PPC strategies that actually scale instead of chasing clicks.

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  Product launches

  A launch can make or break momentum. I guide founders through the essentials: positioning that resonates, messaging that cuts through, and channels that actually reach the right users. My focus is on aligning product, marketing, and growth so launches drive adoption, engagement, and revenue - not just noise.

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  Product marketing

  Products don’t win by luck - they win through clarity and execution. I help teams uncover what sets their product apart, define the right audience, and craft messaging that sticks. From there, we shape GTM plans, pricing, and campaigns that fuel adoption and retention. My experience spans SaaS, marketplaces, and consumer apps, with a focus on hitting ambitious growth targets.

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  Miro

  7 years of experience

  My favorite tool for mapping user journeys, GTM playbooks, and positioning frameworks. It helps make complex growth systems visual, collaborative, and easy for teams to align on across marketing, product, and design.

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  Typeform

  8 years of experience

  I use Typeform to design engaging surveys, onboarding flows, and lead capture forms. Its conversational style surfaces richer user insights and creates smoother handoffs between acquisition and product funnels.

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  Google Ads

  10 years of experience

  In 2025, Google Ads is an AI-driven system across Search, YouTube, and Performance Max. I use it to capture and test intent signals at scale, then connect those signals to funnel performance to see where true buying intent converts - and where it’s wasted.

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  Amplitude

  5 years of experience

  Powerful for diagnosing funnels, retention, and cohort behavior. I use it to see where users drop off, what drives adoption, and how growth levers truly perform across acquisition, activation, and retention.

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  ChatGPT

  4 years of experience

  My co-pilot for rapid iteration - from testing positioning angles and surfacing patterns in user feedback to generating creative variations. It speeds up both analysis and experimentation across the growth stack.

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  Facebook

  14 years of experience

  I use Meta Ads it as the entry point for understanding traffic - creative signals, costs, and click behavior. On its own, it doesn’t tell the full story, but paired with analytics it reveals where traffic quality breaks down and how to fix weak handoffs in the funnel.

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  Looker

  9 years of experience

  I use Looker Studio to turn fragmented data into clear, visual insights. From funnel health to campaign efficiency, it helps surface the right story for execs, marketers, and product teams in one glance.

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  Notion

  5 years of experience

  The central hub where I build GTD (get-things-done) systems, GTM roadmaps, messaging matrices, and creative testing libraries. Keeps cross-functional teams aligned and ensures growth strategies are well-documented and repeatable.

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  Zapier

  7 years of experience

  I rely on Zapier to streamline growth operations by linking tools and automating workflows. It removes manual busywork, keeps data flowing across systems, and frees up focus for higher-impact growth work.

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  Consumer Applications

  I’ve led GTM strategy and feature launches for fitness and wellness apps with millions of users, building systems that connect acquisition, onboarding, and retention to spot and fix funnel leaks –turning installs into long-term engaged users.

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  SaaS

  I’ve scaled product marketing and GTM in SaaS, from early-stage startups to established platforms. My work has spanned positioning, funnel diagnostics, and demand gen - helping teams uncover where adoption breaks down and building repeatable playbooks that drive efficient growth.

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  E-Commerce Platforms

  I helped build the foundation for growth at Loop Earplugs, an e-commerce brand that scaled internationally. My focus was on customer acquisition, analytics, and paid channel strategy - connecting ad spend to conversions, optimizing checkout flows, and laying the groundwork for sustainable retention.