Founder of a B2B paid media agency that specializes in demand channels like LinkedIn, Google, and Meta.
Trey Buchanan
VP of B2B Advertising, B2B Paid Media Expert
San Francisco, United States (-08:00 UTC) Englishfrom San Diego, United States
Usually responds in 2 days
Free
Price per hour
Not available
Time Blocks Available
5.00
28 reviews / 42 sessions
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Next availability
Not available in the next 30 days
Bio
I've spent hundreds of millions of dollars in paid media driving growth for B2B SaaS firms. The channels I specialize in are: - Search - LinkedIn - Facebook - Quora - Reddit I've run divisions of agencies that sell and services some of the largest demand budgets in the industry.
Expertise
Conversion rate optimisation
I've spent time working on CRO for dozens of B2B firms. There are a ton of different options with perks and drawbacks from website changes, form changes, changing LPs, etc.
Customer success
Agencies are one big customer success org. I've trained talent, built teams, and serviced accounts myself that have lead to millions in retention and added revenue. Customer success is all about setting solid standards and a good foundation.
PPC strategies
Worked on advertising with dozens of B2B firms driving leads, pipeline and, closed wons. Worked with firms that vary from Seed Stage to post IPO growing businesses and helping them get more efficient with spend. Channels used: LinkedIn, Facebook, Google, Bing, Reddit, Quora, Twitter
Remote work
I've been remote working at least part time since 2018 and have my own system on how to get the most out of my work and my lifestyle. Currently and moving forward I only consider remote roles.
Toolkit
Google Ads
12 years of experienceRan teams that ran some of the largest paid accounts at the agency focused on leads, CPL, Pipelines, and closed won data. I have successfully scaled to millions in google ads spend for individual firms.
LinkedIn
11 years of experienceBuilt and have run over 60 million in linkedin spend for B2B firms. Spans from seed to post IPO. LinkedIn is by far and away my paid media bread and butter.
Experience
I lead the team that sells and services businesses in the enterprise space. I also lead the largest accounts in the firm working with budgets in paid social upwards of $700k a month and total paid media budgets of $2 million and up.
Ran the B2B paid social division of Metric Theory which was one of the fastest growing departments in the company. Trained people in LinkedIn and Facebook. Hired and developed talent. Sold accounts from small to enterprise in size. Serviced the largest enterprise accounts at the firm.
Digital Agencies