Trevor Sookraj
Growth Marketer & Recruiter
Bio
Hey there! š I'm a growth marketer turned founder who can help with everything early stage growth (GTM, email, ads, tooling, analytics, etc.) along with recruiting. A bit about me āĀ I started as an early employee (first 50) at Shopify Plus on the sales team, and moved into growth marketing at companies like #paid and Turnstyle Solutions (acquired by Yelp). I joined Clearbit as their 1st growth hire in 2017, where I learned 'experimentation' before it was cool š Some highlights from that experience: - Used Customer.io and email automation to improve free trial to paid conversion by 3x - Created partnerships with Zapier & Segment that led to 20% lower churn - Managed all growth experiments for self-serve (7-figure ARR) Since then, I've done a multitude of growth work across freelancing, building a performance marketing agency, and running a managed marketplace to connect startups with the best growth talent. Some accomplishments I'm partially proud of: š Reduced CAC by 35% for Atmosphere TV in 2019-2020 by piloting a self-serve flow instead of their sales-led model āļø Built out Hopin's growth experimentation pipeline in 2021 š¤ Interviewed 300+ marketers and hired a team of 80+ part-time talent, ranging from VP Growth to Content Marketing Managers What I can help you with: - Build a growth experiment pipeline for your startup - Source + hire growth talent for your company (full-time, agency, etc.) - Review active channels (email, ads, organic, etc.) to identify areas for improvements - Pair you with North American marketing talent to work as part of your team for 10-15 hours / wk
Expertise
Building a team
I've interviewed 300+ marketers and hired a team of 80+ part-time talent, ranging from VP Growth to Content Marketing Manager. I can help with the following: - Sourcing growth talent / profiles - Deciding on questions to ask in your interview - Structuring an engagement + setting expectations after you hire
Email marketing
I have built both outbound and inbound email systems for startups. On outbound, I've helped companies scale from 0 to 500+ emails per week, with demo rates of 2-3%+. This includes both Enterprise (i.e. Stripe, eBay) and SMB deals (local restaurants). On inbound, I've built email automations in Customer.io, Ortto, Intercom, and other tools that leverage product triggers + user data to better convert them. This includes setting a flow that had a 3x higher conversion rate to paid (Clearbit).
Growth marketing
I learned growth marketing at Clearbit in 2017, where we ran experiments on a 2-week cycle and made sure everything was data driven. This is a similar system used at companies like Segment + Drift. I can help with the following: - Building a growth experiment pipeline - Designing growth experiments (and prioritizing them)
Product analytics
I'm proficient in SQL and adjacent tooling (Mode Analytics, Mixpanel, Heap, etc.), and have built robust dashboards on growth for both large companies (Shopify Plus) and small startups (Clearbit). I can help you understand: - Cohort analysis + evaluating users by channel - Combining CRM + product data for full visibility - Connect website data (marketing site) to the product experience
Toolkit
Google Ads
4 years of experienceI've worked with startups ranging from $1.5k/mo to $30k/mo on SEM, driving $MM deals for B2B companies as well as consumer signups. I can help you with: - Deciding your initial Google Ad campaign, budget, and results - Optimizing a live Google Ad account - Identifying + fixing tracking errors with Google Ads
Customer.io
9 years of experienceBuilt numerous flows to leverage both enrichment data (Clearbit) and product data to segment + personalize the user experience. Drove 3x activation to paid on users with sales/marketing profiles, and reduced self-serve churn by 20% for users connected via Zapier.
Industries
Creative Agency
Scaled a performance marketing agency (focused on B2B) from scratch to 7-figure revenue. Can talk through all the pitfalls, and also how startups should evaluate a good VS bad agency.
SaaS
I have spent several years in growth / sales roles, primarily with B2B SaaS companies, ranging from large (Shopify Plus) to small (Clearbit). In my current role at Divisional, I focus on growth recruiting & helping founders unbundle their core growth problems, having worked with 50+ startups ranging from Pre-Seed to Series B.
Marketing
I have worked in several marketing roles, ranging from individual contributor on specific channels (paid media, email marketing, etc.) up to managing several teams responsible for those activities. I can help with everything from tactical execution to how to hire + scope work for a marketing hire or vendor.
Health Care
I have worked with several healthcare tech companies, ranging from B2B (Verifiable) to B2C (SeekMedicare, Persimmon.life). I can help identify growth strategies for these markets, or give clarity on where your product may thrive.
Artificial Intelligence
I have worked extensively in the data tech ecosystem (Clearbit) and with several AI/ML companies (Openlayer, Gantry). I can speak to some of the challenges these companies face and how to reach them in an increasing competitive field.
B2B
Drove in-house growth for Clearbit, and served as the 1st growth marketer for Atmosphere TV, Toolbox (YC S20), Upscribe, and several other companies. B2B is my jam! Worked with over 30 startups here :)
E-Commerce Platforms
I have extensive experience in the E-Commerce SaaS world, working both for Shopify Plus (in-house) and with several E-Comm SaaS companies such as Upscribe, Boutiq, Fulfil.io, Faraday.ai, and Centro Commerce. I can help with identifying a tech stack to get in front of e-commerce companies, talk through partner opportunities, and the tech landscape as a whole.
My best written content
- https://www.divisional.co/blog/how-to-test-paid-media-channels-for-b2c
- https://www.divisional.co/blog/how-to-find-screen-and-hire-top-marketers
- https://www.divisional.co/blog/how-to-run-a-growth-experiment
- https://www.divisional.co/blog/what-does-your-first-growth-hire-do
- https://www.divisional.co/blog/7-interview-questions-to-ask-growth-hires
- https://www.divisional.co/blog/what-is-growth-marketing