Building Growth Machines
If you want to take an experiment-based approach to growth strategy (is there any other way?) let's talk. Let's talk insights, bets, validation, and feedback loops.
I am very passionate about experimentation—and the risk and reward that comes from it. Let's talk about how to frame ideas in the contexts of experiments and structure them so that you can reduce risk and maximize outcomes.
I'm a little bit of a ruthless question asker. I question assumptions and I like to question users. I think doing both is critical to any success online.
I'm happy to talk tools. I have been working in tech long enough to tell a good idea from a bad one. I have implemented dozens of analytics implementations and have experience with a range of frontend analytics tools and data warehouse solutions.
I've worked on SEO at Postmates and with Snapchat and Instagram as a consultant. I love technical SEO and search experience and believe if you can understand the tech and you can understand the experienced SEO becomes a lot easier.
Let's call this Google Optimize. I've done all sorts of weird experiments things with the tool. I love personalization. I've also built SEO A/B testing frameworks.
AKA "30% of the Internet" it's one we have all been involved with at one time or another. I've gotten pretty familiar with the Wordpress "loop" and data models and even written some PHP to make it do interesting things.
The ultimate 80/20 rule marketing tool. Depending on the use case, Drift can be 5x over-implemented but it can also be one of the most effective parts of a lead gen program.
I've watched the evolution of GTM closely since its first release. It can do almost anything on the front end, even a lot of things it shouldn't. Please, don't try and get too creative with it.
I built keywordclarity.io on top of Google Webmaster Tools so I ended up learning a great deal about the data and the API's (which are a whole lot less limiting than the web interface).
Hubspot... it has its limitations but its API and numerous data integrations make it an effective tool CRM. I've made a lot of good mistakes with Hubspot and realized there are "good" ways to use it, even if they aren't the "right" ways.
Inbound, experimentation, analytics, scale
Led marketing team, made charts go up and to the right
Trevor is super sharp and cuts right through the gaps in your thinking process. He then goes on to challenge your assumptions but does it in a systematic way. I will definitely speak with him again. Thank you!
I was taken aback by Trevor's keen marketing knowledge and how he breaks downs business concepts. It was super valuable for me to book a call with him and I will book many others.
I'll admit, I meet with a lot of growth mentors for advice on my many marketing projects. But Trevor is one of the few I actually consider to be a mentor to me. He doesn't try, he just has a lot of experience and cares. Get him while you still can.
Trevor helped challenge our underlying assumptions for our up-market positioning and helped brainstrom better ways to build personas & engage this community. Thanks again!
I had a great conversation with Trevor! He gave me some good insights on mi issues and was overall very helpful!
Trevor is really helpful at focusing and tuning growth innovation. We're planning a number of growth strategies, and Trevor helped focus on the ones that are most aligned with our value proposition. I also have a couple future growth ideas that could be good but are early, and he helped clarify ways to validate the ideas and questions I need to answer before testing them. Lastly, we reviewed keyword research and structure and he had suggestions for specific search tactics that are side-doors to growth - perfect for an early project with low initial authority like mine. Stellar!
Trevor, a qualified individual, helped steer me in the right direction on a practical opportunity. He also gave me confidence to move forward to leverage my skillset in even greater ways. Much appreciation!
Trevor understood where I was in the start up process and offered practical next steps to help with content creation. He also offered connections to more specific expertise within these areas to assist with implementation.
Trevor was amazing! Trevor had carefully thought about my idea before the phone call and came with a lot of questions that were spot-on regarding what we needed help with. He shared personal as well as strategic advice and would highly recommend him to anyone that needs a more tops-down approach to understand marketing. I look forward to using Trevor going forward as he truly gets it!
My conversation with Trevor was really fun and productive! He took the time to understand my product and model, competitive space, and then we brainstormed SEO strategies. Trevor helped me exclude some strategies that might not lead to results, and hone-in on strategies to test for an initial SEO campaign as well as items to try later. I went into the call with ideas on what we could achieve from an SEO campaign, and Trevor helped prioritize and come up with ideas for how to implement those ideas. Plus, just a great conversation.
Trevor was damn amazing! The call with very detailed and we went through some clever marketing hacks with SEO and general acquisition systems/processes. Even talked strategy in detail. All in an hour. It definitely helped he also worked in B2B as he appreciated the sales/adoption cycle which was important in my case as we're a B2B product. Will certainly be booking more calls with him. Very nice and top guy too which is great :)
My session with Trevor was fantastic. He answered the questions I had and then some. It was beyond my expectations, thats for sure.
Trevor offered some great insights into SEO and the approach I was taking. Some good advice on ways to better validate my keyword strategy and experiment more before tackling entire topic clusters. An overall great engagement experience.
Trevors insights and capacity settled my concerns about our SEO and we identified a very high leverage, low load option to optimize.
Trevor and I talked through a complex SEO problem involving hreflang tags. I needed a bit of a sanity check as to what we needed to do and also what would also be the long term fix. All in all it was an excellent session and I learned a lot! Looking forward to chatting with Trevor again soon.
Trevor is a deep thinker with a robust background in data analytics and data management. The call was powerful and thought provoking. I look forward to speaking with him again.
Trevor is a really kind guy! He gave me great tips and was really helpful.
Trevor gave me insightful ideas about our SaaS pricing page, took an interest in our business environment, and push me to think differently about the situation. This was value-pack call with him!
One of the best chats I've had about SEO in a long time - Trevor gave me some actionable things to do straight away to have impact and backed up by real-life examples that I can refer to. Cannot recommend Trevor enough.
Trevor went above and beyond on the call. We got into the weeds and back out. His range of marketing and technical skills helped me focus on how to leverage my engineering resources to help with marketing initiatives. Looking forward to round two.
The best spent hour of the day and probably of the week. Trevor gave a lot of precise and actionable tips on SEO & content marketing, that helped me come with a more defined strategy. We discussed tons of different growth & monetization ideas, as well, which I'll be putting into practice soon.
We had a talk about the pros / cons of doing a canonical or 301 redirect in order to deal with keyword cannibalization on the SERPS. Got all the information I needed from Trevor to give me the confidence to decide against doing the redirect for now, and instead focusing on dealing with the cannibalization issue by tweaking certain onpage things like title tag etc. Through the call also stumbled on some other low-lying fruit like JSON rich snippets. Loved that Trevor literally did not recommend any course of action, rather just gave me some data so that I could make the call myself in a more informed position.