Toprak Erol Aydin
Award-Winning Product Designer / UX Designer
Bio
I have a passion for digital and I have keen business instincts and an eye for emerging trends and behaviours. My aim is to build up award-winning ethical projects as I have successfully done over the years. A bit about me: - 15+ years of UX design experience, in agencies, Saas products, and software companies. - Experienced in leading design teams and mentoring junior and mid-level designers - Passion for thinking innovatively and creating intuitive and easy-to-use interfaces that delight end-users and solve business problems - Strong understanding of and familiarity with the end-to-end UX design process, user-centred design and UX principles - The ability to get hands-on with UX design and prototyping tools - Experienced in developing rapid prototypes - Familiar with UX trends and methodologies - Ability to effectively prioritize and plan workload to meet deadlines - A varied background in areas such as strategy, user research, business analysis, visual design, and creative or front-end development. - Experienced in designing, planning, and facilitating user research and various software tools. (ie: Fullstory, Hotjar, Hubspot, Intercom etc.) - Conducting customer research and facilitating usability testing - Documenting user research findings and presenting concepts to senior client stakeholders, and product managers. - Expertise in reviewing existing systems and processes to identify UX issues and develop UX recommendations - Experienced in designing, leading and facilitating workshops or co-creation sessions
Expertise
Design / UX
I help software development teams to make their software accessible and easy to use for everyone. With the methods and resources of user experience, I reconnect software development and marketing teams showing them the right way to move forward. I can help you to fix the bad user experience, or if I am early in the design cycle, I bake in a great user experience from the start. I fix wasted development time/money, helping through user experience prototyping in the early stages of development.
Toolkit
Hubspot
9 years of experienceThis is just one tool that I am using to understand the insight of your project. I would prefer Google Webmaster Tools, HotJar, FullStory so on and so forth. I personally use Figma for design and FigmaJam for team collaboration.
Industries
B2B
Creating intuitive and efficient interfaces that optimize usability and satisfaction for our business clients. By leveraging my expertise, I enhance the user experience of our software solutions, ensuring seamless interactions and improved productivity.
Travel
Collaborated with tour companies to effectively promote and sell their diverse range of tours, leveraging strategic marketing techniques and customer-centric approaches.
SaaS
I have worked with mining companies, banks, and logistics firms, leveraging my UX expertise to enhance their products. From mining industry software to banking applications, I craft engaging interfaces, streamline workflows, and optimize usability. User-centered designs drive efficiency and customer satisfaction, unlocking the full potential of digital solutions. With a focus on intuitive experiences, I help businesses create meaningful interactions that resonate with users.
E-Commerce
I have collaborated with e-commerce enterprises to enhance their sales performance by refining their visual appeal, streamlining the user journey, and ensuring a seamless and user-friendly experience.
Digital Marketing
In my experience collaborating with marketing agencies, I successfully generated and implemented creative ideas into our designs. I specialized in developing complex marketing websites, social media campaigns, and engaging advergames.
FinTech
Partnered with prominent national and international banks, leveraging extensive user testing and analysis to enhance their user experience. By conducting numerous tests and gaining insights into user behaviors, I have successfully crafted tailored solutions that effectively drive engagement and optimize the banking experience.
Cloud Computing
Designing intuitive interfaces, streamlining workflows, and optimizing usability for cloud-based apps—my focus as a UX designer passionate about user-centric experiences.
Artificial Intelligence
I am deeply immersed in exploring, experimenting, and implementing AI technologies within user experience projects. Additionally, I enjoy collaborating with startups to uncover innovative ways of incorporating AI into the development of intelligent applications.