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π CMO & Entrepreneur (2x Exit) | SaaS & Ecommerce Growth Expert π
Tom has BY FAR been my absolute mentor to connect with. He is extremely knowledgeable in the exact pain points I am currently experiencing, building a marketing team from the ground up. I have gained an immense amount of knowledge in a short amount of time. His insights have given a plan of action an a lot more confidence in my ability to execute. Thank You, Tom!
We had a great call with Tom. He is very patient, knowledgeable and he offered us great advice. If you are a startup looking to raise their next round, I would highly recommend talking to Tom (specially if you are based in Europe).
Tom is so amazingly helpful! He compressed years of experience in 30mins. That (and his brilliant ideas) helped me get clarity in building my go-to-market approach. He is also super friendly and easy to talk with.
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π₯ My Track Record: Achieved a successful exit as an Entrepreneur. Led Sendcloud's marketing from scratch to CMO, managing 40+ experts. Drove over 70% of Sendcloud's revenue via product-led growth. Bootstrapped Dealify into a 7-figure business, leading to an early 2022 acquisition. π‘ Expertise: Specialization in SaaS and E-commerce growth. Proven success in startups and scale-ups. I've seen everything from 4-person startups to 500+ employee scale-ups. π Let's Accelerate Your Growth: Passionate about helping founders and marketing leaders. Your growth journey starts here. Book a session with me today! Let's achieve remarkable growth together! πππΌ
I've been actively involved in getting Series A/B/C/D rounds of funding, from $3 million up to $177 million. I've presented the core marketing strategy and helped with the pitch decks.
Founder of Unbeat.ai. Top AI Tools & Growth Tactics in 2 Minutes β No BS, Weekly We test and evaluate 100+ AI tools and unique tactics from successful startups so you donβt have to β all in a two-minute read.
I've founded 'Groupon for Software' Dealify.com fully bootstrapped, and grown it to a 7-figure business, next to working on a full-time job as CMO. I know how to set-up and grow a profitable start-up with efficient marketing. Dealify.com got acquired early 2022.
At Sendcloud I started as the first marketer to join the team, and in 9-years I've built a team of 50+ marketing specialists, being in the role of Chief Marketing Officer (CMO).
Content marketing & SEO is (and has been from the start) one of our biggest growth channels at Sendcloud. I've helped setting up the content marketing team from scratch.
At both Dealify and Sendcloud I've set-up the core strategy of A/B testing, experimentation and conversion rate optimization. I love to be creative and test ads, copy, design and much more to increase conversion rates.
I've set-up the go to market strategy for both SaaS and E-commerce companies. Specializing in European market entry and growth, but also global market entry.
I've grown Sendcloud from start-up with almost no revenue, to one of Europe's fastest growing SaaS companies. The biggest growth channel is, and always has been, marketing/inbound based. My company Dealify started out as a side-business in 2018, and has grown exponentially in recent years to become a 7-figure business. Dealify got acquired in early 2022.
Experienced in setting up marketing automation from implementation, to optimization and a broad experience in several marketing automation tools and software.
At Dealify.com I've set-up, designed, wrote & mass-tested lots of Facebook & Instagram ads, in a profitable and scalable way. I'm not a PPC expert, but I can share some core tactics and strategies.
At Sendcloud I've lead a team of 50+ people, mainly working remote across Europe. Setting up a remote work culture, while still feeling as one strong team.
At Sendcloud my colleagues sometimes call me 'Tooly Tom' for a reason haha. I'm very experienced with lots of marketing tools, and I'm almost always an early adapter of new technologies and marketing tooling.
I know how to use the base of Google Ads, setting-up ads, monitoring, optimization and tracking conversions of mainly search ads, display ads, and YouTube ads.
Facebook Ads was one of the core growth channels at Dealify. I'm experienced in setting-up ads, from copywriting to designing, that convert into sales or leads.
Google Analytics is one of the core analytics tools I've used across all companies I've worked with. I'm experienced with almost everything related to GA.
Google Search Console is one of the most powerful SEO tool available and best part, it's completely free. Always happy to spot SEO opportunities and share these.
I've set-up and used Intercom for many years, used as a core email marketing platform for SaaS. Mainly experienced with email marketing automation, setting-up lifecycle marketing, lead nurturing flows, and chatbot features.
Mixpanel is the core analytics software used at Sendcloud. I'm not an analytics expert, but I know how to use Mixpanel, set-up reports and dashboards.
Segment is the core CDP we use. I'm eperienced in using and setting-up Segment for SaaS. Proficient in using the core Segment platform & Segment Personas.
I've set-up and used Stripe as core payment processor for Dealify. Stripe is a payment services provider that lets merchants accept credit and debit cards or other payments.
I've used Visual Website Optimizer the main experimentation and A/B testing platform at Sendcloud. Fully integrated with the analytics tools, so you can track from experiment up to revenue.
I've used WordPress as core technology for most websites. I'm experienced in both WordPress & WooCommerce from A to Z. Worked with several page builders and core-themes, such as Salient, WPbakery, Visual Composer, Yoast, etc.
Experience with both Zapier, Make.com (Integromat), and similar tools. Zapier automates your work across 5000+ app integrations, so you can focus on what matters.
Sendcloud is a SaaS company, selling to businesses only. I'm experienced in setting up a core B2B/SaaS marketing strategy, focused on digital and efficient growth.
Dealify.com is an e-commerce platform, selling digital software to entrepreneurs and marketers. Sendcloud is simplifying shipping specifically for e-commerce merchants.
Set up the marketing strategy from scratch and lead the execution of the marketing activities: - In 18-months 6x-ed MRR and scaling further rapidly - In 12-months tripled the MRR to a multi-million company - In 6-months scaled new active customers by 240% - Rebranded and relaunched the wetracked.io brand. - Built and optimized self-service onboarding flow. - Set-up performance marketing, content marketing, growth marketing - Highly efficient, profitable & scalable growth
Turning Shopify stores into AI-searchable powerhouses. StoreRank.ai automatically optimizes product content, schema, and FAQs so that stores get discovered and recommended by AI tools like ChatGPT, Claude, Perplexity, and Gemini. Makes stores AI-visible in minutes, no manual setup or theme conflicts. Tracks AI mentions, brand visibility, and competitor citations. Measures AI-driven traffic, conversions, and revenue. Helps e-commerce brands capture high-intent AI-driven shoppers before competitors. Website: https://www.storerank.ai
Top AI Tools & Growth Tactics in 2 Minutes β No BS, Weekly. We test and evaluate 100+ AI tools and unique tactics from successful startups so you donβt have to β all in a two-minute reada
Iβve set up the marketing team and strategy from scratch at Sendcloud and scaled it to become one of Europeβs fastest-growing SaaS scale-ups. - Built marketing as the main revenue driver: Over 70% of all revenue is marketing-sourced. - Led a globally distributed team of 45+ people. - Efficient product-led growth strategy - Led successful investment rounds of up to β¬150 million.
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