Tom Simpson

Hi, I'm Tom 👋. I'm a RevOps & Growth Consultant for B2B SaaS businesses. I work with founders, revenue leaders and marketers to help them solve their biggest GTM challenges. This normally means working on problems like: - Making your CRM work for you, not against you - Building and refining end-to-end GTM processes across the customer lifecycle - Leveraging BI and insights to help you make better decisions - Systems setup and Integration across your GTM Stack

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  Go to market strategy

  I've worked with exec teams to formulate short, mid and long-term GTM Strategies. This process often involves many stakeholders across the business and is key in defining company direction.

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  Growth marketing

  Build a growth marketing strategy encompasses a variety of different components outside of tactical channel execution. Channel selection, growth modelling, funnel conversion are all key activities to consider on top of being able to execute within a given channel.

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  Revops

  I've worked with B2B SaaS businesses in a variety of stages (pre-seed to Series C) on how to implement core RevOps foundations. This normally involves 4 key areas: data model, commercial processes, tech stack and GTM strategy.

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  Apollo

  7 years of experience

  A solid option for enrichment data with the ability to layer in sequencing and calling all under one roof. A bit of a learning curve for new reps and costs can get out of hand. Key component of the tool is setting up the integration with your CRM.

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  LinkedIn Sales Navigator

  4 years of experience

  A solid tool in the sales rep/SDR arsenal but fairly pricey. Still a key tool in a lot of sales teams' setup but is being competed with by a variety of cheaper alternatives.

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  Google Ads

  4 years of experience

  Experience in managing paid search and display campaigns for a variety of different products. Still a core part of how some businesses acquire users/customers.

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  Hubspot

  8 years of experience

  A businesses' CRM is still a core foundation of how they do business. Getting the most out of the tool can make a huge difference to how you can scale.

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  Looker

  4 years of experience

  A good, out-of-the-box BI tool that doesn't take too long to learn. Handy for connecting to ad platforms (LinkedIn & Google) to get more sophisticated reporting.