https://www.linkedin.com/in/thesalesarchitect/

Tom Parker
The Sales Architect
Bio
I am, first and foremost, a ‘technology and processes guy' who has specialised in Sales & Marketing strategy over the last 5 years. In 2019, using my unique automation-driven approach, I grew a B2B workflow technology business from £5k to £50k MRR in just 10 months. In January 2020, I founded ‘The Sales Architect’, which has helped over 20 Pre-Seed & Series A scale-ups to launch products, improve their go-to-market strategy, and implement scalable Sales & Marketing processes. We’re now a team of four, and are growing rapidly (30%+ QoQ). A passion of mine is coaching founders and leaders in scaling businesses, particularly younger professionals, to help you navigate your landscape effectively and achieve new levels of success. I take a very personable approach to coaching and focus on building solutions alongside my clients, rather than simply brainstorming and offering verbal advice.
Expertise
Email marketing
I can support with: Peronalisation-at-scale, Automation, Building processes and technology stacks, Lead generation, Content marketing, Campaign sequence design.
Go to market strategy
I can support with: Assessing and achieving PMF, New product launch marketing, Sales process development, Qualification frameworks, Sales and marketing collateral development.
Growth marketing
I can support with: B2B Growth hacking, LinkedIn growth, Webinar design and execution, Peronalisation-at-scale, Automation, Building processes and technology stacks, Lead generation, Content marketing, Campaign sequence design.
Pricing strategy
I can support with: Building product/price matrices for; SaaS models, Consulting models, PaaS models. Building pricing calculators and customer-ready pricing tables.
Sales
I can support with: Qualification frameworks, Sales and marketing collateral development, Pipeline management and analytics tools, CRM setup/optimisation.
Technology and tools
I can support with: Marketing automation platforms (MAPs), Pipeline management and analytics, CRM setup/optimisation, LinkedIn automation, Personalisation-at-scale, Project management tools, CS/Ticket management tools.
Toolkit
Hubspot
10 years of experienceCertified HubSpot partner and avid user for a number of years (since before it was good!). Can support with the following modules: Marketing, Sales, Service. If you're building your environment from scratch, or migrating from another system, I can help you get there quicker and with future-proofing.
Industries
SaaS
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B2B
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Experience
- B2BSaaSEdTechIoTHardwareAugmented RealityDigital Agencies