Tom Marcus

With over 8 years of experience in building high-performing teams and departments, I bring a wealth of knowledge in creating efficient and result-driven structures. From leading multi-functional teams to guiding organizations in their growth journeys, I am equipped to provide valuable insights and advice on building a successful team.

I have a deep understanding of conversion rate optimization. With a focus on data-driven results, I've honed my skills in running A/B tests and have a solid understanding of CX, UX, and UI design. Let's work together to optimize your conversion rates.

I come with wealth of experience in building hundreds of successful email campaigns. From crafting compelling subject lines to implementing personalized marketing strategies, I know what it takes to make email marketing a strong and effective channel.

My expertise spans across building both branding and revenue-focused strategies in acquisition and retention marketing, ensuring the success of any business. When it comes to growth marketing, its all about learning your audience, seeing a complete picture of the customer journey and having the ability to build a smart and creative holistic strategy to support the business and enable its success.

My bread an butter is marketing automation. From email marketing drip campaigns, through building a vast segmentation mechanism - I've done it all (both hands-on and as an advisor/director).

Whether a physical product, an online service or a game - I've done it all. Throughout my all career I had the opportunity to sit in positions that are highly involved and impact the pricing and the strategy around it.

I've been working remote for 2+ years now. I have the experience in recruiting, hiring, building and managing 25 employees across 4 teams all in a remote (work from home) setup.

Power user of the platfrom. Build operational systems to multiple functions, clients, and markets, including templates creation, automations and use of AI agents.

Worked both hands on as well leading email department of marketing agency providing services to multiple clients in the eCommerce space and beyond, which are the core businesses for Klaviyo.

Running ad campaigns, managing budgets, building target audiences and setting up. I've been mainly working with specialists who did the hands-on work while being instructed by myself.

Early adaptor of AI technology. Power user of chatGPT, custom GPTs, and power prompting, for personal and business use. Utilization of deep research and ability of building high quality strategies and valuable outputs.

Vast experience in google analytics, both as an analyst as well as a director. Tracking acitvites and traffic, events and goals, as well as setups and building of reports.

Power user of the platform with core experience in both CRM, Marketing, Sales and Service Hubs, with deep experience with complex setup of automations and building systems fo business and revenue operations.

Vast experience in a/b testing and CRO methodologies. Working with the platfrom since its early years as well helped with some of their initial feedback as "design partner"

Set up numerous zap integrations for multiple needs. Integrating HubSpot, TypeForm, Google Sheets and many more, to create data syncs and updates and triggering activities and automatons.