Partner @ Growth Division | Freelance CMO and HoG | Founder
I work with startups, building marketing strategies and teams to execute them. I combine a growth marketing mindset and methodology with varied experience as a founder, CMO and leading agency teams. Here to help ambitious startups unlock growth, swap war stories with founders and to learn! What I believe in is taking a joined-up approach to growth marketing: - We look for channels and campaigns that combine well and assist each other. We get sales on board. - We focus on generating leads from week one AND we progressively improve your brand in our time working together. - We create a safe environment so that we can test new ideas alongside scaling what we’ve proved works. Over the last 3-4 years I have worked with companies including Ocean Bottle, Musiversal, Makers Academy, Retain International, FYXER and Unlock. The range of industries I have experience in include tech, HR, training, wealth tech, property, founder communities and events. I work either embedded in the team as a CMO / Head of Growth or as the leader of an external growth team of marketing experts. We've achieved some great results, both in terms of hard numbers and more subjective markers. You can find some video testimonials and case studies on my website and I'm happy to share more details on request.
Bootstrapped an online marketplace venture, ended up working with brands including Hugo Boss, M&C Saatchi and Google. Worked with 10+ startups as they test and validate value propositions.
Have built and led growth teams in three different ways: as a founder, in an agency and in-house as a CMO. Happy to talk pros and cons of all three as I've been inside and outside all of them!
Broad experience running cold email and inmail campaigns as a core lead generation channel. Happy to share advice around targeting, data prospecting, copy, tools and strategies (e.g. personalised vs volume).
I've created go to market strategies for over a dozen startups in the last three years. I've then built and led growth teams to execute on them, achieving some great results.
I've led growth teams in over a dozen startups, as an agency lead, in-house CMO and as a founder myself. We've achieved some great results across paid and organic channels. I'm not afraid to get my hands dirty, testing channels initially before we bring in specific expertise to scale what we've proved works.
I work with Google Analytics across most clients for reporting and tracking. This has included the transition to GA 4 in 2023. Often I will audit clients' initial setup as part of onboarding.
I use Hubspot on a daily basis, as a sales CRM and dashboard and to run marketing campaigns. As part of onboarding new clients, I regularly audit their setup and suggest improvements.
I am well versed in LinkedIn and different strategies to grow personal and company profiles organically. I have also setup LinkedIn ad campaigns and can do this to an intermediate level.
Big fan of Zapier for automation and linking up different tools. I can share some examples of zaps we use day to day that I've found to be really valuable.
Working with Makers Academy, leading their growth team. Makers is a BCorp Certified technical training provider. It wants to change the face of the tech industry by building inclusive routes into tech careers through apprenticeships and coding bootcamps.
I have experience leading growth teams at SaaS businesses in a range of different industries including: HR, finance, micro mobility, music and project management.
I worked with Hopp, leading their growth team. Hopp is an electric scooter sharing service with a franchise model that provides software, hardware and know-how so you can setup an e-scooter business in your local town.
I founded an online venue platform, TakePlace, helping you find inspiring spaces for events, pop-ups and photoshoots. We worked with brands including M&C Saatchi, Hugo Boss and Google.
I worked with Dot Investing, a wealth tech startup, democratising access to top private market assets. I joined soon after launch, helping to build a go to market strategy and to validate marketing channels.
We will build you a scalable, lasting pipeline of leads. We believe the most effective way to do that is to combine growth marketing with a consumer's eye on your brand. Growth marketing agency for B2B businesses. Strategy and execution across paid and organic channels. www.kindredworks.co.uk
I work with Growth Division clients, building out growth marketing strategies and managing teams that execute on them, across paid and organic channels. My role is often similar to that of a freelance marketing director or fractional CMO. To date I have worked with companies including Makers Academy, Unlock, Hopp, Musiversal, Maji and Retain International across a range of sectors. Growth Division is a community of self-employed marketing strategists and channel experts who work together on projects as an agency. Growth Division was created to help founders more effectively validate potential channels to market by building growth teams of channel experts. We use the Bullseye Framework, the Lean Startup methodology and growth hacking techniques to find a scalable, profitable route to market.
Inspiring spaces for events, shoots and pop-ups. Looking for a venue? Browse our curated collection at takeplace.co.uk