Tom Claes

I'm the founder and CEO of Ooho, a marketing agency specializing in go-to-market strategies for medtech and biotech companies. With a deep understanding of the healthcare industry’s unique challenges and opportunities, I've positioned Ooho as a trusted partner for companies navigating highly regulated markets. Our strategic vision and innovative approach have helped numerous clients accelerate their time-to-market, maximize product launches, and achieve significant growth. I love crafting tailored marketing solutions that integrate advanced technologies like AI, marketing automation, and growth-hacking techniques. I've successfully collaborated with industry leaders such as Spentys, Aerolase, and Stilla Technologies, driving impactful campaigns that combine regulatory compliance with compelling storytelling. I'm now focused on scaling Ooho from €1.2M to €3.5M in revenue, with plans to expand the agency’s footprint in global bio-hubs such as Boston and Paris. When not strategizing for clients, I enjoy cycling, skiing, connecting with like-minded professionals, and contributing to thought leadership within the medtech and biotech marketing space.

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  Product launches

  I specialize in orchestrating impactful product launches for medtech and biotech companies. My approach combines strategic positioning, clear messaging, and integrated marketing to ensure that every launch captures attention and drives adoption. I excel at simplifying complex technical products into compelling narratives that resonate with target audiences, from healthcare professionals to procurement teams.

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  Hubspot

  7 years of experience

  I have strong technical expertise in HubSpot, leveraging its tools to optimize marketing and sales processes. I’m proficient in setting up and managing workflows, creating automated campaigns, and utilizing analytics for performance tracking. My experience includes building customized dashboards, integrating HubSpot with other tools, and using its CRM features to streamline client relationship management.