Repeat Founder & Versatile Generalist | Let's Talk if You Need a Sparring Partner
Repeat founder with 10+ years of experience across eCommerce, digital health, and deeptech. I specialize in taking startups from 0 to 1, with deep expertise in business modeling, fundraising, marketing, business development, and pitch deck strategy. My strength lies in connecting the dots—understanding how each element of a business influences the bigger picture. Most recently, I built the UK's leading virtual male fertility brand, raising millions in VC funding and serving thousands of patients annually. After a decade of building startups, I realized the value of sharing my experience with early-stage founders. If you need a sparring partner to refine your vision, tackle challenges, or accelerate your startup’s growth, let’s talk.
I’ve raised a total of €7M across two companies - one in eCommerce and the other in digital health. From pitching early-stage angel investors to securing institutional VC backing, I’ve learned how to connect with investors in the first place, craft compelling narratives and tailor strategies to different investor mindsets. Fundraising isn’t just about securing capital - it’s about building long-term relationships, managing expectations and proving why your vision deserves to be backed.
When building my latest company, constant pivots kept us in a state of underfunding. Yet, through relentless problem-solving and an ability to adapt quickly, we built a category leader in the healthcare space. Instead of relying on abundant capital, we relied on creativity, operational efficiency and an obsessive focus on pragmatism. In the end, what we lacked in funding, we made up for with resilience - proving that even an underfunded startup can dominate its industry.
I implemented a data-driven approach to increase revenue by approximately 30% through targeted campaigns and automated sequences. By segmenting our audience based on behavior, engagement and purchase history, we were able to personalize messaging and optimize conversions.
Used HubSpot to streamline deal flow and investor outreach, ensuring a structured and data-driven fundraising process. Tracked investor interactions, managed follow-ups and segmented prospects based on interest and engagement by leveraging CRM automation.
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In the early days as a B2B business, I played a key role in fundraising and securing clinical partners for studies and pilots of our AI-powered, fully automated microscope. After pivoting to D2C, I was instrumental in driving early traction, acquiring key partners, and scaling revenue channels - helping establish Mojo as a category leader.