Tina Louise

With both agency and in-house experience, I started working with web/online/digital even before facebook and twitter existed (#show_my_age :D). If you need help with a ranking your app in the appstore, conversions and increasing user numbers or sales or clients, let's talk! I thrive in helping entrepreneurs with strategy, appstore optimisation, ASO, and discovering what's the real problem behind the current challenges.

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  Content marketing

  How can you use content to deliver results? Use social media, email, website, app and UI to deliver the best experience to your customers and prospects. Find out what they are looking for and from that create new products and services with such probability of success.

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  Conversion rate optimisation

  It's all about conversion nowadays. There's no reason why spend money or use a tactic if you're not measuring conversions. So I use Optimizely, Unbounce and other tools to help companies improve conversions, by doing A/B tests.

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  Email marketing

  Planning, strategy, execution of email and campaigns. Automation of customer support emails, advanced email responses and campaigns with multiple branches, google search leading to com software leading to sales people's emails and final reporting.

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  Growth marketing

  How can I grow my user numbers? Are my tactics correct? Anything I could do more, or differently to sell more, acquire users and customers, or reduce churn?

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  Idea validation

  Who's it for? Why would I buy it from you? Who are your competitors? Some simple questions, but harder to answer than you think. What if your competitor is someone you haven't think about? I'm a very creative person, so can come up with a lot of "devil's advocate" questions to make you think ;)

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  Marketing automation

  One of the best ways to generate results in digital marketing - reducing time wasted in repetitive tasks, and improving conversions and results. Can be used to generate growth, less, improve customer service, and in many other ways.

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  Remote work

  I've worked remotely for many years now, making it a way of life. From dispersed teams, to a virtual organization, I've done it. Felt really great, independent, alone, free, happy and frustrated. Let's talk and share experiences!

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  SEO

  SEO is essential for companies of all sizes today, and it's based in great content coupled with a personalized approach to acquire valuable links. Let me study your site before we speak - send me your URL and will see if I can help you with some insights that will deliver value to you and to your business.

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  Technology and tools

  "There's an app (and tool!) for that" used to be my tagline in an agency I worked at. From organizational tools such as OKRs, to apps, to mind maps, to specific marketing-related tools... if I don't know one, I can definitely help you find it!

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  Venting frustration

  I know how hard it can be having too much on your plate. I've got a few ways to share that will help you - not only in the long term, but there and then, when you feel it's all too much. Let's talk. I'm a very good listener :)

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  Ahrefs

  17 years of experience

  Best way to quickly analyze whether a site is well ranked / SEO friendly is using Ahrefs. Other measurable factors include search volume, Keyword Difficulty, Clicks and Cost per Click (CPC). You can then grow search traffic, research and monitor competitors.

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  ConstantContact

  27 years of experience

  Have used this and other email marketing campaigns A LOT, so can definitely help in building a list, automations and how to reduce unsubscribe rates. Keywords, how often should you send the next email?

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  Facebook

  19 years of experience

  Very specific targeted audiences, coupled with good optimization and a well-defined strategy, and you have a great tool in your hands. Done a few campaigns with great results - but we'll need a designer to do the images, photos and videos ;)

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  Mailchimp

  20 years of experience

  Have created and managed Mailchimp emails, campaigns and automations. Great experience internationally, with many languages and integrations with different websites.

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  Optimizely

  9 years of experience

  A/B testing - if you're not doing it yet, you should!! For keywords, tagline, colors and content in your site, you'd be surprised how much you can learn about your target market from testing, testing, testing! "Never take your customer for granted" is what I learned - the hard way!

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  Trello

  18 years of experience

  great project management tool, with a focus on teamwork. Have used this tool in different projects and companies. Management of diverse teams and deliverables

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  TweetDeck

  22 years of experience

  Great way to track mentions, competitors, and what your prospects and clients are talking about! social media monitoring is an essencial part of marketing today, but most brands don't bother - and the ones who do, are ahead!

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  Zapier

  9 years of experience

  Marketing automation! Automation! Automation! Zapier and IFFT are tools every marketer should know. They automate not only boring tasks, but also could generate leads and growth from ways you don't even expect!

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  B2C

  I have many years experience in various B2C organisations, of all sizes and many different sectors. I have many years experience in various B2C organisations, of all sizes and many different sectors.

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  SaaS

  I have many years experience in SAAS, in a variety of organisations of various sizes. I have many years experience in SAAS, in a variety of organisations of various sizes.

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  Hospitality

  I have done a project at Airbnb, so know the ins and outs of the hospitality and travel industry, including advertising. I have done a project at Airbnb, so know the ins and outs of the hospitality and travel industry, including advertising.

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  B2B

  I have many years experience in various B2B organisations, of all sizes and many different sectors. I have many years experience in various B2B organisations, of all sizes and many different sectors.

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  E-Commerce

  I have many years experience in various ecommerce organisations, of all sizes and many different sectors. I have many years experience in various ecommerce organisations, of all sizes and many different sectors.

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  Digital Marketing

  20 years experience in digital marketing, in various organisations, of all sizes and different sectors. 20 years experience in digital marketing, in various organisations, of all sizes and different sectors.

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  mHealth

  MyFitnessPal, GoPure and others - more in the wellness and wellbeing space, but this is my favorite sector, including sports, nutrition, meditation, yoga...