At Vandebron I started with lead generation. Building campaigns like: Drive a Tesla for free for a year. We partnered with Mr. Green (Tesla Lease company). This giveaway campaign was a very successful source of lead generation. My goal was to generate phone numbers with consent for an energy check. The telesales team would try to convert these leads. This was one of the most successful funnels in CPA at the company for a long time. Later I focused on the referral program and once that was set up I switched to analytics and A/B testing. I had many different roles within the growth team. I was also Scrum Master. I was responsible for the new sign-up flow together with the UX design company Amsterdam Standard. We ended second place in a test done by a CRO company. They tested 10+ websites of energy companies. We had a very limited budget but scored high on low friction and satisfaction during the test. The flow was received well.
Tijmen van der Meer
Growth Marketeer - SEO - B2B growth - Technical Marketing - Content Marketing
I wish I could give Tijmen an infinite amount of stars, but for now 5 will have to do. This is my second session with Tijmen, and he's so extremely helpful. He even sent me examples in advance about the topic we were going to discuss. He always thinks along, looking for solutions when something doesn't work out as planned. This also shows his range of expertise, he really knows what he's talking about!
Bio
How can I be of service? π You are a creator, a business owner with a bold mission, you offer something of value to the world π You want to work with someone you can trust. A mentor on your path of growth. A partner on a strategic level. A creative and technical Marketeer. Nice to meet you :) I work together with founders that believe in a better world. Here is a quick view of some of my experiences: Started my career around 10 years ago at Performics (a search marketing agency part of Publicis Media). Working on brands like NestlΓ©, Vichy, Dolce Gusto, and Hyundai. I was the SEO team lead. Head of the technical SEO consultants and the content team. Growth Lead - Freelance - Bomberbot is teaching computational skills (programming) to kids all over the world. β @ Bomberbot.com π€ Growth Hacker - The green local energy revolution in the Netherlands @Vandebron β @ vandebron.nl π π π I work as a growth hacker for a photographer with a big passion for wildlife conservation. Raising funds with his side project: @printsforwildlife. His photography unites the world and allows us to find our way back to nature. @Pieaerts πΈ β @ pieaerts.com π¦ π Freelance Marketing Consultancy @ SwimGym.com / SuitSuit.com / Liveramp.com / Vinea.nl / Amerpodia.nl I work for a b2b2 company in Haarlem that wants to secure safety for people, the environment, and assets. They make sure people in multiple industries wear the right protection, our water and gas network is safely monitored and transportation of goods is secure β imbema.com π‘ My own side project is helping people live their lives with more meaning. I am a licensed Jungian psychotherapist β― Which means I have a huge interest in people and psychology. One day in the week I block my agenda to provide psychoanalysis to people from all over the world. A hobby that has grown into a business. π Media talent of the year award (Case for University of Amsterdam) First place (20+ competitors) Young In Media talent of the year- 2016
Expertise
Content marketing
I lead the Content Performance team at Performics. We created and co-created content with micro-influencers, for SEO, link building, and distribution. Our process was starting with NUF testing, New, Useful, and Feasible content ideas. Content Ideation. Brainwriting. Based on keyword research. Then we created 4 content pillars. Based on that we mapped content on the calender and aligned the ppc efforts and campaigns. So organic and paid was in sync.
Growth marketing
5+ years experience in growth marketing, b2b, and b2c. Doing a workshop on Growth Strategies next month at Growth Tribe. Always be learning is my motto. Let me know your growth challenge.
Product analytics
I was leading the SEO team at Performics. Did a case and presented it to Google to become a google analytics partner. This is quite an intensive process. Only a couple of companies in the Netherlands are certified. I also work with Mixpanel, Hotjar, GTM, Typeform for research, and Usability HUB for example.
SEO
I lead the Content Performance team at Performics. I am comfortable with SEO technical audits, site migration, link juice analysis, screaming frog, etc. I am also quite well developed in SPA, and PWA optimization. Site speed optimization and writing technical reports for developers.
Toolkit
Asana
14 years of experienceIn our agency (search marketing) we used Asana to manage our SEO projects. Later I introduced it to freelance projects. SUITSUIT (a client of mine) is using the tool to plan their content and campaigns after the training I gave them.
Autopilot
10 years of experienceWorked with this at Bomberbot & Imbema. Aligning FB ads with our e-mail campaigns. Nurturing parents, to understand the value of the code camps for kids in the Netherlands. Autopilot is a quick and easy way to work with marketing automation.
Facebook
15 years of experienceI have done the latest training in FB ads from ex-Facebook trainer Khalid Hamadeh (FB Marketing School). I have been to FB Dublin HQ with Growth Tribe to learn about FB campaigns. I know how to install the pixel and some tricks with Zapier en GTM to enhance your data collection. I have managed +2,5 million Euros in ad spent. over the past years. I know how to work with hooks and native ads in Instagram to get the best results in FB.
Google Tag Manager
13 years of experienceI have an advanced GTM certificate from CXL, teacher was Simo godfather of GTM ;) Worked with this tool for over 10 years. Now learning about server-side GTM.
Hubspot
9 years of experienceWorked with this software at Vandebron. Connected to Salesforce. Building landing pages, and automation flows. I did the inbound marketing 3-day class workshop in Amsterdam with Hubspot. https://www.hubspot.com/services/professional/classroom-training
Mailchimp
7 years of experienceI have been using Mailchimp for my own side projects. It's easy to set up and work with. Recently automation (journeys) has improved and now it has a bit more marketing power.
Semrush
13 years of experienceAt our Search marketing agency (Performics) we used SearchMetrics and SEMrush and Brightedge as SEO project tools. SEMrush was a new tool back then. It was growing fast as it has a nice interface and many powerful features. If you need help with this tool let me know.
Zapier
11 years of experienceA no brainer :) Zapier has been used in all of my projects. From simple FB lead ads to autoresponder zaps to more complicated measurement protocol API connections and data transferences. Let me help you with this beauty of a tool.
Industries
I have experience with Shopify. Selling prints online with Photographer Pie Aerts. I have done some side projects myself and I like the direct response element of E-commerce.
I have worked at Performics (part of Publicis media Agency) as an SEO consultant and Team Lead SEO working for NestlΓ© and Loreal, Mercedes, and Procter and Gamble.
I worked for start-up Bomberbot, scale-up Vandebron, and SwimGym. Companies within different categories. Education, energy, and fitness. I like diversity in my work.
I worked for LiveRamp as a freelancer working on a growth plan to find an ideal client for their consent management platform. And nowadays I work for a company in security and safety providing gear, locks, and software around the world. More than 300.000 products are in the assortment working with ERP and PIM systems to automate the journey of our clients.
Experience
- B2C
Growing the number of code camps in the Netherlands. We doubled the number of camps every school holiday up to 1200 kids per holiday. I used Unbounce for a landingpage worked with the developers to connect this with api's to our booking module and payment provider (Mollie). I implemented the tracking, gtm, cookie consent, FB pixel, Google analytics etc. I managed content production (video ad creation) the referral program and retention campaigns. I was involved in product development (new code camps like game camps for cross and up sell). I was hired for a Facebook training and ending up doing growth for 2 years (20 hours per week freelancing)
EdTech