Gotham is a community for NYC Ducatisti. We are passionate Ducati riders. We celebrate Italian engineering and design, from the latest racing accomplishments and technology development, to the proud lineage of Ducati history. We share our love of Ducati motorcycles on local rides, at dealer events, and by organizing demo days and track events, and with friends watching Grand Prix and WSBK racing.

Tigh Loughhead
MarTech Founder, Salesforce Pardot MVP
Tigh was great to talk to! I needed someone to structure my thoughts and Tigh helped me with the right information. Thank you Tigh, appreciated your time :)
Tight is superfriendly, he has understood from beginning my pain points and has suggest alternatives to my initial approach. He has a deep knowledge of marketing automation tools (pros and cons), so if you have any question about Marketing Automation or Salesforce do not hesitate to reach him, really great advisor.
Tigh has been super helpful to answer my questions about Salesforce. Tigh is definitely the person you are looking for if you wish to get started in SalesForce or improve your process
Bio
Tigh Loughhead is the founder of Forcery, a Registered Salesforce Consulting Partner and Google Ads Partner Agency located in downtown Manhattan. Serving as one of the few "Salesforce MVPs" recognized globally as well as a 2021 "Marketing Champion," Tigh also teaches Pardot for Salesforce as a Trailhead Academy Instructor, leads the NYC Pardot Trailblazer, and enjoys mentoring curious minds in MarTech strategy. Tigh sat on the Forbes Technology Council and serves across various advisory boards, writing for numerous publications about digital transformation, on topics ranging from CRM to marketing automation to AI to chatbots to sales enablement. Tigh is also a digital evangelist and frequent speaker at top technology conferences, featuring at Dreamforce, Inman Connect, the Digital Adoption Summit and numerous other online events. When not musing about marketing, you can find Tigh riding Italian motorcycles through Manhattan, at the racetrack and around the world. Tigh founded Gotham Ducati, New York City's first and only "Desmo Owners' Club" officially recognized by the factory in Borgo Panigale.
Expertise
Email marketing
From deliverability to personalization to reporting, Email remains a primary conversion channel all throughout the funnel. Email marketing, while executed more and more, requires a targeted, segmented contextual approach in today's marketing landscape.
Marketing automation
I am one of a handful of product experts in Pardot Marketing Automation, helping Salesforce launch several of the platform's most revolutionary features (Engagement Studio, Pardot Lightning, Pardot Einstein)
PPC strategies
The firm I founded "Forcery" is a certified Google Ads Partner agency, specializing in mid-sized firm search engine marketing strategies. Personally, I've been running search campaigns at agencies or in-house for over a decade.
Toolkit
Google Ads
18 years of experienceThe firm I founded "Forcery" is a certified Google Ads Partner agency, specializing in mid-sized firm search engine marketing strategies. Personally, I've been running search campaigns at agencies or in-house for over a decade.
Pardot
13 years of experienceI am one of a handful of product experts in Pardot Marketing Automation, helping Salesforce launch several of the platform's most revolutionary features (Engagement Studio, Pardot Lightning, Pardot Einstein)
Salesforce
17 years of experienceI've led implementations, Lightning Migrations, data migrations and systems integrations. One of the services my firm Forcery offers is a Forensic Analysis of the Salesforce platform, offering a technical and operational audit to map technology to business processes and revenue goals.
Industries
Biopharma
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Biotechnology
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Mobile Apps
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Experience
- Other
Forcery is a strategy, marketing technology and digital transformation solution provider based out of New York City. Forcery helps B2B businesses leverage CRM and marketing technology to achieve marketing, sales and business goals.
SaaSB2BB2CReal EstateOther
My best written content
- https://www.inman.com/2016/09/28/creating-a-scalable-brokerage-through-marketing-automation/
- https://www.b2bmarketingexpert.com/2019/12/100-days-of-trailhead.html
- https://www.inman.com/2017/02/17/best-real-estate-digital-marketing-plan-youve-ever-seen/
- https://statsbot.co/customers/elegran
- https://www.forbes.com/sites/forbestechcouncil/2017/07/06/10-ways-for-tech-executives-to-find-long-term-success/?sh=152701e64344#6deac7c26434%20See%20less
- https://www.pardot.com/blog/predict-buying-intent-with-pardot-einstein-behavior-score/
- https://medium.com/authority-magazine/tigh-loughhead-of-forcery-5-things-you-need-to-know-to-successfully-run-a-live-virtual-event-7752dee3b7af