
Thomas De Toledo
Group Product Manager
Thomas was great. Very enthusiastic and helpful.
Bio
Thanks to my experience as both a developer/Tech lead and Product manager, I can usually help navigate complicated tech landscapes while understanding the challenges for the Product and the customers/users. I have a go-to approach, pragmatic and results-oriented focus on setting relevant goals and KPIs and tracking them throughout the delivery of projects. I can help you: set up a roadmap, prioritize work, write good specifications that can allow you to work with remote tech teams, use a set of tools (that you can find on my profile), experiment and A/B testing, SEO and set up good KPIs that you can track through a dashboard for instance. While not something I do a lot anymore, I can still provide support if you were to need on preparing mockups and set up your WordPress website optimized with SEO and Speed.
Expertise
Bootstrapping
Well, I founded two startups and although none of them ended up being giants, they allowed me to learn a lot about bootstrapping as budget is often tight. I love using tools to help facilitate the work and technics of growth hacking to help growth. Also I got a good amount of experience setting up website (mostly using Wordpress) that I am happy to share.
Idea validation
One of the things product managers try to do is to validate an idea through experimentation and A/B testing. So I have been working with Google optimise in the past and few other tools that allow you to validate an idea while not investing in the development of the full features.
No-code
One of the thing I am super keen is to help non-technical people finding tools that can help them avoiding coding. For instance Zappier is one of them or Wordpress, but nowadays there are more even for building apps.
Product analytics
Part of my job as product manager is analyzing data gathered in products in order to inform decisions on what to do next or whether what has been done is successful. An important part of this is to set up the right goals and KPIs and I would be happy to provide help on that.
Product management
As a group Product manager, I got experience in executing of a project (especially in agile) and managing a backlog of features and requirements. On top of that I can provide support on how to prioritize the work to be done on a product and the stakeholder management. One thing I am particularly keen to help on, especially for bootstrapping, is the power of experimentation when it comes to understand what will work.
Remote work
I worked a lot in remote and managed remote teams or worked with remote contractors. I should be able to help you put everything in place in order to be successful. I can also recommend the type of team you are looking for in contractors either as designers or developers.
SEO
Through my experience in Media and in the startup, I have been working quite a lot on SEO. While not being an expert, I can provide support to set up good practices to start properly.
Technology and tools
I love learning new tools and trying to find whatever can simplify my life. I put most of the tools on my profile that I encountered in my career. Please do reach out if you need any help on them.
Toolkit
Drift
11 years of experienceI used drift as my former go to website chat plugin. It is a great chat plugin that allows you to customise the message display in the chat for each specific landing pages. Ideal if you want to target properly whoever comes on your website.
Google Analytics
12 years of experienceI used a lot of google analytics in both my entrepreneurship projects but also as part of my work in media. I can help for setting up a proper strategy to gather insight from a website using Google Analytics tools along with his best companion Google tag manager. I am not an expert though but would be able to give you the basics and explain how it is important to define what you would like to track.
Google Data Studio
11 years of experienceI loved using Google Data Studio. This is an ideal tool for small budget that do not want yet to go to a solution like Tableau for instance. On top of that, I used it to build great dashboard using google analytics Data. The connection is native between those tools.
Google Tag Manager
10 years of experienceI used google Tag manager quite a lot (although less lately) but should be able to help you setting it up and/or explain what is it for and how powerful it is.
Google Webmaster Tools
9 years of experienceWell if you ever had a website this is a go to tool that is essential in monitoring and allowing google to properly index your pages. I used mostly when working in Media and on my personal websites.
Hotjar
10 years of experienceI used Hotjar as part of my Product work. It is an amazing tool to get insight into your forms for instance and understand where your users are dropping. It helps to remove the bottleneck in your user experience. It does that while being very affordable.
Hubspot
10 years of experienceHubspot was the main CRM we used as part of the startup I created. It is a powerful CRM for small companies. It also provides a lot of capacity around workflows. For instance, you can use it to automatically retarget your leads, once. they contacted once either through a chat on your website or through a contact form. It integrates nicely with Wordpress.
JIRA
16 years of experienceI have extensive knowledge of JIRA along with Confluence. I set up some JIRA projects for multiple teams and integrated JIRA with Slack and other tools such as Zendesk. I can definitely help to spin off a JIRA and see how to use it as part of your IT development process. On top of that, I used both Automation & Advanced Roadmap in Jira to facilitate larger projects.
Mailchimp
11 years of experienceI used Mailchimp as the mail newsletter tool for most of the startups I helped or created. I am not an expert but if you need some help I should be able to provide that.
Trello
10 years of experienceWhile I used JIRA in most of the companies I worked in, Trello had been my go-to planning tool, and even used it to manage work for small dev teams. This is free and very easy to use and in my opinion a must-have for any entrepreneur starting a business.
Wordpress
12 years of experienceI worked a lot on WordPress as either personal projects or in companies. I am capable of helping integrate WordPress with other tools like Google Analytics for instance. I also have experience on optimizing WordPress for SEO & speed.
Zapier
10 years of experienceZapier is a great tool for automation. If you need to get into I can provide some help and explain how you could use it as part of your processes. For instance, I used Zapier in order to get google Sheets automatically populated with information coming from Hubspot. But the possibility are pretty much illimited.
Industries
Music
MusicTech I worked for a publisher in the music industry as a Group Product Manager (leading one team while managing two Product managers). The company is called Kobalt music group and we are essentially helping artist to get their fare share on services like spotify or apple music. Most of my work is big Data oriented since we have to crunch massive dataset of streaming information.
Financial Services
I worked for about 5 years as a Senior developer and then as Lead dev for a company providing prepaid services and incentive programs. The company name is Edenred and there I was in charge in charge of the operation tools that allowed the business to process and ship all orders. I worked in C# mostly but also some javascript
E-Commerce Platforms
I created a startup in E-commerce where I was acting as CPO/CTO and also trying to increase sales. I was managing the website based on Magento using PHP and javascript. As part of the other activities I would be leading a team of developer (contractors) based in India, providing requirements and managing the project. Finally worked in the sales to try to increase acquisition of customers mostly digitally.
Media and Entertainment
MEDIA Travel - I worked for a Media as CTO/CPO where my mission was to both improve the website and increase traffic. Through SEO and google news feed inclusion, managed to increase the traffic by 200% in a year. Participated also in adding google publisher on the website in order to add revenue through advertising.
Rental Property
I worked for a Conciergerie Airbnb, which essentially manages properties for private owner while trying to maximising the profit on short term rental (not only airbnb, but booking.com and all different channels). The company was Hostmaker but it went bust in 2020. While there I was a technical Product manager and was in charge of the operational part of the business, so making sure everything runs smoothly by providing tools to manage cleaner rotation, check-in of the guests.
Marketing Automation
I created with two associates a startup that was marketing oriented. We developed a mystery shopper app that allowed people to locate missions in shops or restaurants. There I worked as the CTO/CPO and shaped the roadmap of the product. I also managed a team of contractors remotely that developed the app and the website. I then went to maintain those myself while helping with aligning company goals and client requirements.