Thomas Siegl

I help grow digital products through activation, monetization and experimentation. Apart from freelancing, I am Reforge creator of several artefacts, running a regular Amplitude office hour on Activation, and mentoring startups and product & growth individuals. On Growth Mentor, I can help you with the following topics: 🔑 Activation: Activation is one of the greatest growth levers. I help you analyze your activation journey and identify areas for improvement. 🤑 Monetization: There is no other growth lever that can generate an equal amount of impact with as little effort. Understand what your users are willing to pay for, how much they'd be willing to pay, and how to package & sell it borrowing knowledge from the fields of user psychology. 🧪 Experimentation: What do you need to properly run experiments for your product, and how to evaluate your experiment's success. 🔮 Product Bets: Are you fed up with OKRs? Let me introduce you to a lighter methodology where you will place bets instead of defining OKRs. 🔄 Subscription business: Introduce subscription models to generate a more predictable revenue stream. 📊 Product analytics: As an Amplitude partner, I have helped dozens of companies create their data taxonomies, create relevant dashboards & charts, and move towards taking data-driven decisions (yes, you need to define the expected impact on your experiments and bets). 📈 Business cases: Business cases will never be right, yet they are still important when launching a new product. Reach out if you would like to understand what should be part of a simplified model. You can take a look at my template here: https://www.reforge.com/artifacts/mobile-app-subscription-financial-plan-at-kasva Why am I here? Because I truly enjoy helping others in achieving their goals. At the same time, working with passionate people who are actively looking for help always feels empowering for myself (yes, I am actually going to absorb some of your energy - thanks!).

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  Conversion rate optimisation

  Conversion rate optimization is a crucial part of any activation and monetization strategy. Continuously analyzing and improving your main conversion rates such as free-to-trial, trial-to-paid, install-to-core action, etc. conversion rates is mandatory if you want to grow your business.

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  Growth marketing

  While I am not your go-to person when it comes to paid marketing, I will help you defining experiments on activation and monetization (think onboarding, paywall, establishing habits) to drive growth through your product experience.

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  Pricing strategy

  Understand for which features your customers are willing to pay, how much they are willing to pay, and how to package it properly. I have helped companies create new monetization models as well as scale their existing monetization model through experimentation (e.g. leading to a 7X increase in subscription revenue for Uproad).

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  Product analytics

  As an Amplitude partner, I have helped dozens of companies create their data taxonomies, create relevant dashboards & charts, and move towards taking data-driven decisions (yes, you need to define the expected impact on your experiments and bets).

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  Product management

  Having worked in product management as an individual contributor and leader for more than a decade, I can help you with any product related questions you may be facing right now, incl. how to break your company vision into a product strategy, product roadmap, and product bets.

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  Technology and tools

  It has never been so easy to build and grow your products thanks to fantastic SaaS tools. I can help you define an extremely powerful growth & martech stack suited to your needs - and best of all, it has hardly an cost associated to it when you are starting out.

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  UserTesting

  7 years of experience

  I have used UserTesting and similar platforms (e.g. Maze) for conducting user interviews and collecting feedback on new prototypes as well as established flows.

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  Amplitude

  9 years of experience

  As an Amplitude partner, I have helped dozens of companies create their data taxonomies, create relevant dashboards & charts, and move towards taking data-driven decisions (yes, you need to define the expected impact on your experiments and bets).

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  Customer.io

  9 years of experience

  I have used customer.io and similar platforms (e.g. Braze, MoEngage) for drafting and sending transactional and marketing messages via SMS, email, push, and in-app messages, usually with the purpose of driving growth (or avoiding churn).

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  Hotjar

  9 years of experience

  I have used Hotjar and similar platforms (e.g. UXCam, CrazyEgg) to understand general usage patterns, run in-app surveys, and view session replays of individual users (to understand detailed usage behavior and troubleshoot on defects).

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  Optimizely

  9 years of experience

  I have used Optimizely and similar platforms (e.g. Amplitude, Apptentive) to define and run A/B tests. For analysis of the A/B test, however, I am usually using Amplitude so that I am able to understand impact on primary and secondary metrics.

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  Mobile Apps

  In 2018, I founded Uproad, a mobile app that allows drivers to pay for tolls across the US. Since then I have been consulting dozens of mobile apps grow their LTV through experimentation on activation and monetization.

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  EdTech

  I have worked with several companies in the EdTech space, helping them establish growth stacks to take data-driven decisions, and defining & running experiments to drive growth.

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  mHealth

  I have worked as an interim product lead for a B2B company with a novel AI product in the mHealth industry for 3 months. I have also helped launch a fitness and health mobile app.

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  B2B

  I built and grew several digital products in B2B; examples include launching Uproad's B2B platform, expanding use cases for an AI company in the health industry, or introducing a product-led growth motion for a company in the utility space.

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  B2C

  In 2018, I founded Uproad, a mobile app that allows drivers to pay for tolls across the US. Since then I have been consulting dozens of mobile apps grow their LTV through experimentation on activation and monetization.

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  Subscription Service

  I have moved several products to subscription-based pricing, and ran dozens of experiments on optimizing subscription offerings to drive LTV & revenue.

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  Transportation

  I have studied traffic engineering, worked as a product manager at Kapsch TrafficCom on several products in the mobility industry and founded Uproad, a mobile app that allows drivers to pay for tolls across the US.

• https://www.reforge.com/profiles/thomas-siegl
• https://www.kasva.io/articles