Thomas Paris

My professional journey so far - it's been fun: - Currently Senior Director of Marketing at PayShepherd - B2B SaaS - Director of Marketing at Hoppier - B2B SaaS - Co-founder at MAD Kings - Growth Marketing Agency - Co-founder at Pictawall - B2B SaaS Talk to you soon

• 

  Content marketing

  That's a pretty tough topic to master. Fortunately, I have developed a framework over the years that combines quality with quantity. It uses other frameworks such as topic clusters, pyramid model and the bullseye.

• 

  Conversion rate optimisation

  First of all, what is CRO? It's about optimizing conversion rates at each stage of the funnel. But more importantly, it's about understanding human psychology and how to influence behaviour. Only then can you apply that knowledge on your website, webshop, app and channels.

• 

  Email marketing

  Email marketing is a powerful way to increase conversion rates at each stage of the funnel. Capture the email at the first visit, then send relevant content based on the person's behaviour. Which brings me to the question: have you installed your events correctly?

• 

  Growth marketing

  I love the Growth Hacking framework cause it helps you find growth levers at each stage of the conversion journey. Are you sure you need to spend more in ads? What are you doing to delight your customers at the first experience? What's your retention loop?

• 

  Link building

  Still the #1 ranking factor for search. You should definitely invest in link building if organic search is an important channel for you but it's also very time-consuming. I'll explain you the essentials of the link building techniques and how to set up an efficient process so that you can focus on your business.

• 

  Sales

  I have my own secret sauce for this technique. I use a few very powerful and affordable tools. I won't even tell you about it here, book a call with me and find out ;)

• 

  Technology and tools

  A tool is always a means to an end. Let's first define what you're trying to achieve, then let's look together what tool(s) can help you achieve just that. Don't get me wrong, I'm a tools addict ;). But I also learned that a tool is as powerful as how you use it.

• 

  Ahrefs

  13 years of experience

  I've been using Ahrefs for the last 5 years, running keywords analysis and spying on competition. Great tool for refining your content and topic cluster strategy.

• 

  Customer.io

  9 years of experience

  Great tool for events-based emails. I've been using it for transactional emails but also to boost activation and retention. The mapping of the flow is easy to use and gives you a nice overview of the customer journey.

• 

  Facebook

  14 years of experience

  I have been running Facebook and Instagram ads for 6 years now. I see Facebook ads as another way to optimize the full-funnel. One of my best practices is to play around with custom audience possibilities and let Facebook's algorithm do the work as much as possible.

• 

  Instapages

  12 years of experience

  Great visual tool to build landing pages fast and that convert. First rule of landing pages is the 1:1 rule. 1 call-to-action for 1 value proposition. The message has to be relevant to the audience and has to provide enough value so that the user motivation surpasses the user friction of accomplishing the action.

• 

  Mailchimp

  12 years of experience

  Mailchimp is one the most performing email tools when it comes to deliverability. Therefore, never do cold outreach with Maichimp. They have integrated powerful automation features over the years and have good-looking templates that make our lives easier.

• 

  SaaS

  With 12 years in B2B SaaS marketing, I've navigated diverse industry landscapes. I co-founded a successful SaaS in Europe, then led a growth agency focused on expanding SaaS businesses with a unique methodology. Moving to Canada, I took on the role of Marketing Director for two more SaaS companies, currently leading marketing at PayShepherd. I've experienced first-hand the strategies that work and those that don’t. I know the path to success and can guide you there.