Strategic Advisor to B2B tech/ SaaS executives: - GTM strategies & KPIs - Ideal Customer Profile analysis and strategy - International Expansion strategy and execution - Partner Ecosystem approach and optimal org structure - Development and implementation of reseller and channel partner strategies - Optimising partner program performance (team structure, KPIs, culture) - Creating sustainable and effective cultures

Thomas Aebeløe
Chief Commercial Officer (CCO)
One of the best sessions I have had. Thomas was engaging and deeply knowledgeable. He is a fantastic mentor. Thank you so much, Thomas.
I highly recommend Thomas as a session partner. He did a great preparation, gave very precise and actionable feedback, and was in general very engaged in my success. Thank you!
Bio
Seasoned commercial international executive with 15+ years of experience, establishing and exponentially growing tech businesses all across EMEA: from startups, to scaleups and in a corporation like Google. https://www.thomasaebeloe.me/ He’s gained his extensive knowledge and skills on crafting and executing GTM strategies, managing sales & business development, creating frameworks and commercial processes from within the B2B SaaS tech and software industry, from small startups, scaleups and to cooperates like Google. He’s a hands-on executive combined with a strategic mindset, having vast experience as a people manager, building and leading effective commercial teams through a people first leadership approach. Thomas is currently the Chief Commercial Officer for the leading event management platform in Denmark, building out the commercial strategy and organisation to become the leading provider of event management systems in Europe. He also acts as an external advisor and business consultant to B2B SaaS businesses.
Expertise
Building a team
Been building teams at my time at Google from hiring a diverse and complete team, both in person and remote to creating and maintaining an effective culture build on people first leadership approach.
Customer success
In charge of Customer Success and Enablement. Customer success is the first hand support to our customer base and Enablement is educational team to develop our customers to become champions and ambassadors
Go to market strategy
Extensive knowledge and skills on crafting and executing GTM strategies and creating frameworks and commercial processes from within the B2B SaaS tech and software industry, from small startups, scaleups and to cooperates like Google. Built templates with teams to establish commitment and collaboration of the GTM plans and executing as a united effective team.
Mindset coaching
Been coaching team members and peers during the past 10 years. Participated in the "Magic Academy" for selected few leaders at Google. Very focused on the GROW methodology and realtime feedback
Sales
Been working as a commercial executive for the past 15+ years, direct sales and channel and partnerships sales across EMEA and NA/APAC. Been engaged in startups, scaleups and cooperates and can help with sales strategy and execution
Toolkit
Salesforce
7 years of experienceUsed SF CRM as the main CRM system at Google for anything related to sales and partnership pipeline. Build custom dashboards, account specific sections, integrations with other platforms
Industries
SaaS
- Overall in charge of the commercial organisation: Sales, Customer Success & Marketing - Managing P&L, budgetting and forecasts - Internationalisation of Conference Manager to priority markets in Europe - Crafting and building GTM strategy and business models - Implementing processes and tools for data foundation and effectiveness - Hiring of commercial talents across all markets
B2B
Overall in charge of the commercial organisation: Sales, Customer Success & Marketing - Managing P&L, budgetting and forecasts - Internationalisation of Conference Manager to priority markets in Europe - Crafting and building GTM strategy and business models - Implementing processes and tools for data foundation and effectiveness - Hiring of commercial talents across all markets
E-Commerce
Worked with ecommerce/merchants at Sitecore, Google and Clearco. Enterprise technology, technology for SMBs and working capital for merchants to help them grow and scale.
FinTech
At Clearco we provided working capital to merchants worldwide. Non dilutive capital for merchants to spend on customer acquisition and buying new inventory.
Experience
- SaaSB2BFinTechOther
- Overall in charge of the commercial organisation: Sales, Customer Success & Marketing - Managing P&L, budgetting and forecasts - Internationalisation of Conference Manager to priority markets in Europe - Crafting and building GTM strategy and business models - Implementing processes and tools for data foundation and effectiveness - Hiring of commercial talents across all markets
SaaSB2BCyber Security