Thibaut Briere

Hey, I'm Thibaut 👋! After 6 years as a developer and tech evangelist in startups, I have been eating, sleeping and breathing B2B growth and marketing for the past 15 years in the US, Europe and Asia. These past 4 years I've been based in Singapore where I help early stage startups in Southeast Asia define and execute their growth and marketing strategies. Areas I focus on: STRATEGY Building a meaningful plan of action, with emphasis on experimentation and creating loops. I've done a lot of work on positioning and messaging, especially for highly technical products (cybersecurity, AI, blockchain, etc.). Not that easy for early stage startups, but after having done it for over 50 in Asia, I have a solid process that really helps. INBOUND That includes strategy, research, content ops, copywriting and behavioral sciences. Heading this for Cisco in France got me to the bottom of it, and since then I've done it a lot for EdTech, B2B SaaS, HRTech, or Cybersecurity startups. One of my favorite areas of marketing. SOCIAL Tbh few startups do this effectively. I focus specific uses: test ideas, product launch and community engagement. COMMUNITY I've built an run communities of various sizes (both business and personal btw). Examples include "French Tech Singapore", "SG Founders" slack or "Makan For Hope". With these communities we raised more 125K for charities, organized hundreds of virtual events, helped our founders raise Millions, organized a hackathon in a boxing ring. You get the idea. COLD OUTREACH If you're in B2B this will be one a key pillar. I've sent dozens of millions of emails, still trying to get this right :)! Anyways, I love marketing but it's become increasingly complex over the years. So I try to keep it simple and make it work so that it deliver results. Let's do this 🔥!