Theresa Potratz
Growth Marketer
Bio
Hey there! I'm Theresa, and I've spent the last decade building and scaling marketing programs at early-stage startups – exactly where you probably are right now. I've been the first marketing hire who had to figure out attribution from scratch, the one optimizing funnels when every conversion matters, and the person wearing five different hats while trying to prove marketing ROI to skeptical founders. I get it because I've lived it. What I love about working with earlier-stage companies is solving those messy, ambiguous problems – like when your sales and marketing aren't quite aligned yet, or you're not sure which channels are actually driving revenue. I've helped startups implement their first real attribution models, build email programs that actually convert, and create product launches that move the needle. At my last few companies, I've increased funnel conversions by 35%, improved win rates by 41%, and launched products that drove significant revenue within months – but honestly, what I'm most proud of is helping founders get clarity on what's working and what isn't. I'm here because I remember what it was like trying to figure this stuff out, and I'd love to share what I've learned with other marketers and founders who are in those same trenches. Let's chat!
Expertise
Growth marketing
I'm a full-stack growth marketer who builds complete growth systems from the ground up. I optimize entire funnels, not just pieces - driving 35% conversion increases and 41% win rate improvements. I've managed $2M+ budgets, launched products that hit 31% of revenue, and built attribution models that actually work. I create integrated growth engines that scale.
Toolkit
Livestorm
2 years of experienceUsing Livestorm, I created a webinar motion to attract new customers with interesting content to help them succeed in their industry. By making the content: relevant, useful and interesting – they were amenable to learning more about the solutions we pitched and converted into customers
Sprout Social
9 years of experienceI created countless social media schedules for many organizations, ranging from higher education to B2B SaaS. My work in social media built brand awareness, drove MQLs, and revenue.
Drift
7 years of experienceUsing Drift, I set up the chat on the website, created a round robin for our SDR team, and ensured all queries were followed up on in a timely manner.
Drip
8 years of experienceI sourced and implemented Drip's eCRM for an independent board game publisher. Using this robust tool, I increased online sales by 26% annually and increased the LTV by 58%.
Google Analytics
17 years of experienceGoogle Analytics has always been there for me. I have leaned heavily on it to track email and social media efficacy rates. Using UTM parameters, there are so many ways to see how your marketing is performing.
Hubspot
5 years of experienceI've used HubSpot in a variety of ways. From a marketing automation standpoint, paired with Salesforce, and to a CRM and marketing automation standpoint.
Mailchimp
9 years of experienceUsing Mailchimp at a variety of organizations, I was able to create email nurture campaigns that increased the throughput of leads from 10% to 16%, resulting in $160k in additional revenue per quarter
Marketo
12 years of experiencePairing Marketo with Salesforce, I created email nurture and customer marketing motions. These emails shared events, promotions, and encouraged customer upsell opportunities.
Salesforce
12 years of experienceSalesforce does it all. I have had the opportunity to work in Salesforce for years, helping companies make the most out of their leads. If it doesn't exist in Salesforce, it didn't happen.
Semrush
10 years of experienceSemrush enables users to see what is working from an SEO perspective. You are able to set keywords you want to rank for, track your progession toward that goal, and identify outstanding issues.