Teodora Stancheva

Hey there! I'm Terry 👋, a T-shaped marketing consultant with an agency background. My expertise lies in crafting organic growth strategies, SEO, and CRO. Whether it's start-ups, scale-ups, or corporates, I've worked with them all. In my current role, I'm all about setting our clients up for long-term success, while making sure to catch what is already available in the short term. I do this by implementing powerful SEO & content strategies around their customers and products. Previously, I served as an SEO team lead, where I built and guided a team of SEO specialists and content professionals. I've conducted numerous internal strategy sessions and workshops on everything from keyword research to content planning, on-page SEO, and measurement and reporting. With over 5 years of experience in SaaS organic strategy, my focus has always been on understanding user and product dynamics. I can help you figure out your potential customer pain points, challenges, and motivations. Together, we'll discover how your product addresses these pain points, what your customers are searching for, and only then how to lead them to your website to learn more about your product and convert. I've been part of multiple projects where we achieved remarkable results, such as increasing conversion rates from 0.68% to 1.34% in just 1.5 years and achieving a 41% average increase in sign-ups month over month for over 12 months. I've also been involved in projects where we've taken websites from 100 unique visitors per month to over 20k. Some of the brands I've worked with closely as an SEO strategist include Maze, Flo, Hostfully, Operto, Switchboard, Minut, Demio, Banzai, and Threekit. Looking forward to helping you achieve your goals!

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  Conversion rate optimisation

  Conversion rate optimization (CRO) is both an art and a science. I've helped many SaaS companies enhance their blog conversions and I'm happy to share what works and what doesn't. While driving traffic is crucial, SEO isn't just about that; it's about turning visitors into leads and sales. If you need help maximizing your conversion rates, let's connect! I thrive on brainstorming and analyzing customer journeys and funnels to identify areas for improvement, always with the end goal in mind.

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  SEO

  SEO is vital for SaaS businesses to generate sustainable organic traffic and convert visitors into customers. A holistic approach includes both on-site and off-site SEO strategies, like keyword research, content optimization, quality link building, technical SEO, and enhancing search experiences.

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  Ahrefs

  10 years of experience

  I use this tool pretty much on a daily basis for all sorts of research: site analysis, topic research, competitor analysis, links profile, or positions. It's one of my favorite SEO tools, providing heaps of valuable information to help you make informed decisions.