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Fractional CMO & Enterprise Readiness Advisor | Helping B2B tech founders turn enterprise interest into closed deals
I had a truly valuable session with Teodora. She brought clarity and strategic insight exactly when I needed it. Her input helped me see things from a new perspective and provided me clear direction on where to focus next. The discussion with her was not only practical, but also inspiring — I walked away with both clarity and motivation. I highly recommend working with her to any founder navigating early-stage growth!
Best coaching session in the past 18 months. Great feedback, good questions and very hands-on
A really great session with Teodora ! She gave me great insights on advice on my Go To Market strategy and how to prioritize channels. Also great ideas on acquisition and channels in general. Thanks again ! I definetly recommend Teodora
Hi, I’m Teodora, a Fractional CMO & Enterprise Readiness Advisor helping B2B tech founders sell into complex enterprise environments with confidence. I work primarily with deep-tech and advanced B2B startups that have strong technology but struggle to convert enterprise interest into real deals. Conversations stall, champions go quiet, buying committees hesitate, not because the product isn’t good, but because the business doesn’t yet feel like a safe choice. My work focuses on identifying where risk shows up in enterprise buying journeys and helping founders remove it. That often means clarifying positioning, tightening the commercial narrative, aligning marketing and sales, and building the proof and signals enterprise buyers need to say yes. I bring 12+ years of B2B marketing and commercial experience across MedTech, energy, and industrial tech. I’ve worked as Head of Marketing inside deep-tech scale-ups and sold to large enterprise customers including Shell and other global organizations, so I understand both sides of the table. On GrowthMentor, I help founders and B2B marketers think through enterprise GTM, positioning, buyer confidence, use-case focus, and decision-grade storytelling. If you’re selling serious tech into serious buyers and deals feel harder than they should, I’m happy to help you unpack why.
In my B2B experience within Logistics and SaaS, I’ve led demand generation initiatives to drive pipeline growth and revenue. This involved creating and executing strategies across channels such as email marketing, paid media, and content marketing to engage target accounts. I focused on aligning efforts with sales, optimizing campaigns for lead quality, and using data to refine performance. My work consistently delivered measurable results, fueling both customer acquisition and long-term growth.
In all my B2B roles, especially in Medical Devices and SaaS, I’ve been actively involved in developing and executing go-to-market (GTM) strategies. This includes defining target audiences, crafting messaging, and working closely with sales and marketing teams to ensure product launches align with market demands. My experience covers product positioning, competitive analysis, and executing campaigns that drive awareness, sustainable demand gen, and support long-term business growth.
Throughout my career in both B2C and B2B sectors, I’ve led growth marketing efforts, managing everything from digital and acquisition strategies to campaign execution. My expertise spans email marketing, paid advertising, social media, retargeting, influencer and referral marketing, content marketing, SEO, CRO, and A/B testing. I’ve consistently focused on optimizing campaigns to drive results, combining creative strategies with data-driven decision-making to deliver sustainable growth.
Throughout my experience in Medical Devices and SaaS, particularly in Medical Devices, I’ve contributed to multiple global product launches. My role focused on the marketing communications side, including creating materials, crafting messaging, designing assets, executing campaigns, measuring performance, and post-launch reporting. These experiences honed my ability to deliver impactful campaigns that align with business objectives and support successful product introductions on a global scale.
I don’t treat product–market fit as a buzzword. I’ve helped B2B tech teams earn it by aligning product, positioning, and proof, and by pressure-testing assumptions against real buyer behavior.
Throughout my career, I’ve worked in three distinct B2B industries: SaaS, Medical Devices, and Logistics. In each, I played a key role in Product Marketing, driving product launches and shaping marketing strategies. My work included market research, positioning, go-to-market plans, and various multichannel campaigns to engage ICPs effectively. This experience honed my ability to adapt to diverse markets, align cross-functional teams, and deliver results that drive growth and innovation.
At my Medical Device company, we used Workfront as our project and content management platform to collaborate with dispersed stakeholders and approvers, efficiently handling a high volume of content requests.
I’ve been using Leadfeeder as our web traffic de-anonymizing tool since my SaaS employer operates on an account-based model. It’s an intuitive and effective tool for identifying and focusing on targeted account traffic.
Since 2021, I’ve been using LinkedIn Sales Navigator to research accounts, uncover key insights, and work closely with the Sales team to drive targeted outreach and growth.
My team and I use Miro to create wireframes, visualize project designs, and map out project plans. It also helps us brainstorm ideas, facilitate workshops, and collaborate in real-time, ensuring smooth communication and efficient teamwork throughout each project.
SurveyMonkey has been my go-to tool for creating surveys and questionnaires throughout my career, helping gather insights and feedback for informed decision-making.
I’ve been using Google Ads as a key part of my B2B toolkit for years, managing campaigns across various formats like Search, Display, and Discovery to drive targetted traffic.
I’ve been using Ahrefs for the past 2 years to manage all our SEO activities, track referral traffic, monitor brand share of voice, and optimize web performance.
I’ve been using Google Analytics for years to track website performance, analyze user behavior, and optimize campaigns to improve engagement, conversions, and overall results.
I’ve used Hootsuite throughout my B2C career as a social media management tool, handling multiple accounts and utilizing it for social listening as well.
I’ve been active on LinkedIn for years, but recently I’ve shifted my focus to intentionally building my personal brand. My goal is to foster meaningful conversations, share valuable insights, and grow a community of like-minded professionals who are passionate about learning, growth, and collaboration.
I’ve been using Marketo as my primary marketing and email platform for many years, particularly for managing email campaigns, creating landing pages, and automating workflows.
In my latest role, my team and I have been using Notion as an all-in-one workspace to efficiently manage projects, calendars, planners, and marketing activities. It has helped us streamline workflows, stay organized, and improve collaboration across the team.
In my B2B marketing roles, I’ve used Salesforce as the CRM to manage sales and marketing activities, track campaigns, and gain insights into accounts.
I built my own website using WordPress, utilizing its block editor to create a custom design, manage all the content, and ensure a seamless user experience.
At C.H. Robinson, I led and executed B2B marketing strategy for logistics and supply-chain solutions, working across global teams to support enterprise sales, complex buying processes, and long sales cycles.
As Head of Marketing at Akselos, I worked closely with software engineers building digital twin technology for the energy industry. This gave me hands-on exposure to commercializing complex engineering software for large enterprise buyers.
Throughout my career, I’ve worked across three distinct B2B industries: Medical Device, Logistics & Supply Chain, and Software Engineering (deep tech). My expertise is primarily focused on B2B marketing.
At Stryker, I worked on digital marketing and demand generation across multiple medical device business units, gaining hands-on experience in marketing regulated healthcare products to hospitals, clinicians, and complex buying committees.
UpScale with ME advises B2B tech founders selling into enterprise buyers. The focus is enterprise readiness: assessing whether a business is positioned, structured, and credible enough to win enterprise deals, and defining what must be in place before scaling outreach or investment.
As Head of Marketing, I lead a high-performing global team to drive strategic marketing initiatives that deliver measurable business growth. I oversee all marketing operations, including brand strategy, go-to-market execution, and innovative campaigns that align with overarching business objectives. By fostering a culture of collaboration, I partner cross-functionally to optimize performance, streamline budgets, and deliver results that move the needle. My focus on building exceptional teams, driving innovation, and leveraging data-driven insights ensures impactful, scalable outcomes that position the organization for long-term success.
I led a team of digital marketing professionals to execute and optimize a comprehensive digital strategy across SEO, paid advertising, social media, email marketing, and conversion rate optimization. By harnessing data-driven insights and advanced marketing automation tools, I successfully enhanced customer acquisition, improved retention, and boosted campaign performance, driving measurable ROI. In my role, I oversee all aspects of digital marketing, including website strategy, SEO, paid media, LinkedIn, email campaigns, and beyond, ensuring cohesive execution and maximum impact.
I created and executed the digital marketing strategy for EEMEA, managing customer campaigns to increase brand awareness and lead generation. I collaborated closely with product marketing teams on product launches, managed internal and external communications, and ensured brand consistency while overseeing vendor relationships for content creation and campaigns.
I spearheaded the digital marketing strategy for Europe Surface Transportation and Global Forwarding, driving performance across SEO, SEM, social media, email, and YouTube campaigns. By aligning initiatives with business objectives, I optimized campaign performance through data-driven insights, enhanced user experience in collaboration with internal teams, and effectively managed agency partnerships to ensure seamless execution and measurable results.
I led the marketing communications strategy for Stryker Endoscopy Europe, driving results through paid advertising, social media, customer-focused campaigns and events. I played a key role in supporting product launches, driving internal tool adoption, and crafting event-specific messaging. Collaborating with global teams, I ensured alignment across communications strategies and creative deliverables, optimizing impact and consistency across all touchpoints.
I developed and executed high-impact email marketing campaigns and loyalty strategies for Park Plaza, art’otel, and F&B brands, driving customer engagement and retention. Through data-driven optimization, I enhanced campaign performance and ROI. Partnering with Radisson Hotel Group, I aligned loyalty initiatives to maximize program effectiveness and led workshops to boost awareness, adoption, and cross-team alignment.
I led social media strategy, web content management, and email marketing campaigns to drive engagement and visibility across all MBA platforms. I created compelling promotional materials, coordinated high-impact events, and leveraged data-driven insights to optimize digital strategies, ensuring measurable growth and audience engagement.