Teo Ivanov

Scaled multiple products from 0 to 8-digit revenue. A nerd at heart, I believe Tech, Data and Marketing should go hand in hand. I had the chance to start my career at some fast-paced, hypergrowth startups before becoming an independent consultant 2 years ago. These days, I advise primarily early-stage startups looking to build and/or professionalise their Growth Marketing setup. Although I see myself as industry and business model agnostic, I have a soft spot for Marketplace, E-commerce and D2C models. I am used to managing relatively large cross-functional teams. However, I still love getting deep into the operations whenever possible, especially regarding Performance Marketing and User Acquisition.

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  Building a team

  Building teams, as well as coaching and leading already-established ones. If the latter, I can provide a strategic overview of strengths and gaps and advise on how to fill them best. I can also design and drive the hiring process, as well as serve on the interview panel.

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  Conversion rate optimisation

  Advising Growth Teams and Founders on best practices for ideation, experiment design/review, measurement, and backlog management. In case no CRO practices are in place, I can provide hands-on support with the implementation.

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  Idea validation

  I've supported various early-stage startups during the PMF validation process. In doing so, I am used to leveraging both qualitative and quantitative techniques. Providing support both strategically and operationally.

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  PPC strategies

  Expert in Performance marketing with over ten years of hands-on experience with Paid Search (Google, Bing, Apple), Social (Meta, LinkedIn)m, SEO, Native (Taboola, Outbrain), and Display (GDN, Youtube). Comfortably managing multi-million monthly budgets.

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  Product analytics

  Specializing in analytics for growth-driven startups, focusing on dashboard design, KPI definition, and tracking audits. Proficient in setting up measurement frameworks and attribution models to accurately assess user engagement, feature adoption, and conversion metrics, guiding strategic marketing and product decisions.

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  Technology and tools

  Specialized in leveraging marketing technologies and tools for data analytics, automation, and campaign management. Including but not limited to GA4, Google Tag Manager, Looker, Search Metrics, HubSpot, Zapier.

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  Facebook

  10 years of experience

  I have solid experience managing annual budgets in the 6-figure range for Facebook Ad accounts (Web and App). As Head of Growth, I have led multiple teams, both internal and external. Additionally, I specialize in internalizing Paid Social functions and establishing them through recruitment and training. As a Head of Growth, I have led multiple internal and external teams. I also support internalizing Paid Social functions and building them from scratch.

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  Google Analytics

  14 years of experience

  I have over ten years of daily experience as a proficient Google Analytics user. My consulting services primarily focus on Setup and Configuration, Data Auditing and Quality Assurance, Custom Reporting and Dashboards, as well as Conversion Tracking and E-commerce Analytics for my clients.

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  Google Data Studio

  8 years of experience

  I strongly support the use of Google Data Studio (Looker) for early-stage startups. My services include assisting clients with Custom Dashboard Creation, Data Visualization Consulting, Data Integration, and occasionally providing Training and Workshops.

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  Google Tag Manager

  13 years of experience

  I possess extensive expertise in utilizing Google Tag Manager for various use cases. My primary services for clients include General Setup and Configuration, Tag Implementation, Data Layer Configuration, along with Troubleshooting and Debugging.

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  Hotjar

  12 years of experience

  I have years of experience with Hotjar, primarily using it to support new product launches and gather qualitative first-party data. Use cases include: User Feedback and Surveys, Conversion Funnel Analysis, and Landing Page Optimization.

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  LinkedIn

  12 years of experience

  I have successfully integrated LinkedIn into the channel mix for multiple clients. My support includes developing Campaign Strategies, identifying Target Audiences, and optimizing Ad Creation.

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  Supermetrics

  8 years of experience

  The easiest way to visualise, consolidate and automate multi-channel marketing reporting. One of the tools I recommend to early-stage startups most often due to the reasonably effortless adoption and fair pricing.