
The GIG Group
GIG Group is a conglomerate with 4,000+ employees and a market leader with 8+ company portfolios. I lead a team of 15 to manage Product, Growth, Brand, and Performance Marketing efforts for brands in the Crypto/Blockchain, Digital Banking, Mobility, Automobile Manufacturing, Green Energy, and Logistics spaces. * Grown mobile monthly active users by 190% year on year. * Boosted web acquisitions by 26% on average monthly. * Grown mobile app acquisitions by 6% average monthly on both app stores. * Grew new user acquisitions by 400% year on year. * Boosted ROAS by 55% in 6 months. * Structured across group data-driven marketing analytics. - Go to Market - Positioning & Differentiation - Acquisition & Retention - Product Analytics - Product-Led Growth Strategy. - Experimentation & Growth - Marketing Strategy - Offline Marketing: Billboards/LED, Field Marketing. - Influencer Engagements: Briefs, Strategy, Tracking - Event Marketing: Product Launch Events, PR Management - Conferences & Seminars: Partner Marketing with industry influencers and government.
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