Taylor Toussaint
Ecommerce, Digital Marketing, and Operations Leader with over 15 Years Experience.
Taylor was awesome to talk with. He let me put aside a lot of my wanderings and wonderings. He deftly turned my mindset around a weird SEO problem from a negative to an opportunity. We got to discuss more growth than just "fixing this one problem". It was a great session. I'm looking forward to executing a few of the topics we discussed and talking to Taylor again.
I'm so happy I was able to meet with Taylor. He is an expert of e-commerce for higher priced products and brands - a goal I'm working towards. During our session, he shared lots of advice and examples to help me figure out the solution for our brand. I highly recommend Taylor to people looking for a serious e-commerce expert. Thank you Taylor!
I recently had a session with Taylor to discuss strategies for growing my app. He was knowledgeable and helpful, providing valuable insights and expertise. Taylor pointed out some low hanging fruit that I can focus on to help grow my business, and I feel confident and prepared to take advantage of these opportunities. The session was productive and enjoyable. Thanks Taylor!
Bio
I use my eCommerce, digital marketing, business operations, and technical abilities to achieve company goals. I love data-backed decisions, collaborating with other departments, and building/developing teams. Superpowers include (but are not limited to): eCommerce, SEO, User Experience, Email Marketing, Marketing Funnel Optimization, Attribution, P&L Management, Executive Summaries, and so much more.
Expertise
Email marketing
Email marketing can be a major source of revenue for your business. Setting up flows and automation are often underrated. I have worked with many different email providers (Klaviyo, Mailchimp, Hubspot, etc.) over my career.
SEO
Ranking for keywords is nice but ranking for keywords that produce conversions is better. Identifying the right keywords for your products and product categories can make your organic search strategy produce major results.
Venting frustration
Sometimes a candid conversation with someone that has seen the highs and lows can help you reset and get some perspective. I have been a great listener to VP's, executives, and investors.
Toolkit
Ahrefs
11 years of experienceThis is the best platform to enable your team to dominate organic search. I have used aHrefs extensively and I love it. Not only can aHrefs help with your organic strategy, but it can also help with your paid keyword strategy as well.
Google Tag Manager
7 years of experienceGoogle Tag Manager can be great for getting a surprising amount of data out of your website. However, you have to do something with the data in order for it to be impactful.
Industries
E-Commerce
I have over 15 years of eCommerce experience. Netsuite, Shopify, Salesforce, Zencart, WordPress, and more! I have started from scratch, re-platformed, and everything in between. I have taken eCommerce stores from zero to seven figures. I have also jumped into existing stores to take them to the next level.