Forbes Council
Sharing insights on marketing with Forbes Communications Council, an invitation-only organization for successful senior-level executives.

Growth Marketing Expert | App Marketing
First of all, Tatiana was super friendly and flexible in scheduling our session, for which I'm very thankful! Then our 30 min call was packed with good tips on getting started with TikTok advertising and also some great mobile marketing tips overall for Facebook ads. Highly recommend speaking to Tatiana if you need some help with your mobile marketing acquisition.
Tatiana was super helpful and demonstrated deep expertise in performance marketing, would love to tap into his expertise again!
Nowadays, years of experience or my previous place of work don't say much about how good of an expert I am. Things are changing so fast in the start-up and marketing world that it's all about being ahead of the curve and becoming good at emerging tactics/platforms. Ability to see and analyze the real issues right away - that's what I believe is truly valuable. Being ready to roll up the sleeves and dig into data and a chain of events to find that tiny gap that is creating a huge impact on your brand. Most importantly - being able to come up with a plan that is not just guided by industry's or previous job's best practices, but makes total sense to the brand and its history. There's no secret sauce or magic pill that can turn things around, but there are people who know how to listen and know how to help. I'm one of them.
From 'where to get new users' to 'how to increase LTV'. The keys to Growth are hiding at every step of the user journey, it's extremely fun to find them all.
Any questions you have around Facebook ads, Snapchat, TikTok and other platforms - happy to help. Few examples: - How to scale and not compromise performance? - Does this account structure makes sense? - What's the good way to test things? - How to make our audience convert? - What's wrong with our creatives?
My favorite project management tool. It really helped keep things organized and on track, especially if your work cross-teams. It's also nice place to store your processes in if you onboard a new member.
It's not difficult to launch the campaign. Getting the most efficient results and being able to scale are the main challenges on this platform. Reading present and sometimes predicting the future - that's where the talent is needed.
It's not enough to rely on your MMP's reporting, Looker is a great tool for reading and understanding the app's performance. I've been using it for app analytics, I helped navigate many paid social decisions.
A very clean and straightforward tool that can help with both web and app analytics. I was mostly using it for e-commerce products. Any dashboards get me exciting, Mixpanel has great flexibility.
Used this tool for a custom reporting dashboard to solve limited reporting issues on Facebook. This helped a lot with media optimization budget efficiency.
Sharing insights on marketing with Forbes Communications Council, an invitation-only organization for successful senior-level executives.