Sweta Govani

I joined GrowthMentor because I have always been passionate about helping founders. I've done so through everything from an internship, pro bono work, running a founder support program, angel investing, and now, through my marketing sprints & coaching. I am on a mission to help as many founders as possible successfully grow their business on their terms, especially those run by underestimated founders solving untapped problems. On the 0 to 1 journey for your tech startup, I can help with: + go-to-market strategy + customer and market research + re(positioning) and key messaging + conversion optimization + ethical growth hacks + smart growth experiments I have 14+ years of experience with 30+ brands in acquiring, retaining, and monetizing customers. Some achievements: * I ran a world-class lifecycle marketing program for B2C subscription brands that generated $40M/year in a declining industry. * I took a bootstrapped B2B SaaS startup to $10k+ MRR in ~6 months. * I led product and marketing for a B2B marketplace, pioneering its $200K ARR SaaS tool. I’ve worked in health, parenting, eCommerce, nonprofit tech, enterprise tech, and more, all chasing varying degrees of growth that was right for them. The most important thing I’ve learned is this: Tech startups can grow profitably, without sacrificing on mission and values. It just takes a values-driven founder* partnering with a mission-driven marketer (that’s me!) on their 0 to 1 journey. * Values-driven tech founders are genuinely passionate about using technology to solve real problems for customers (not VCs) - anything from world hunger to future of work. You are committed to building a profitable business, and seeking responsible growth - best-in-class marketing, no unethical hacks. And, strictly not a**holes. If this sounds like you, I'd love to help you grow your business on your terms.

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  Content marketing

  Content is a critical channel for nearly every startup. Strategic elements like the positioning, key messaging, and pillar content to blogs, ads, social, emails and more, all tie back to a solid strategy. Want to talk about how to develop a strategy or figure out how to level it up? Before the call, send me what you have (a draft, ideas, live blog, etc.) + answer to the following question: what is the 1 main idea behind all your content? i.e. what hill will you die on?

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  Conversion rate optimisation

  I can audit your website / landing page using my 7-question framework inspired by the 'jobs to be done' theory. I can coach you in how to use it to optimize your site for conversions. Before the call send me the link you want reviewed + answer to the following question: who is your specific target segment and what problem are you solving for them better than their current alternatives? I can also help you optimize the full funnel including drips, in-app messaging, and onboarding flow.

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  Go to market strategy

  Ready to take your startup to market? Whether you have done 0 marketing, a long waitlist, or some traction, a go-to-market strategy helps you capture significant % of your early segment. This is what I help my clients craft in my 3-week launch sprints (https://www.doinggoodwell.co/). On a mentor call, I can comment on your draft / answer burning questions. Send me both before we chat! Note: I work exclusively with values-driven tech founders (read: kind humans building something useful).

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  Growth marketing

  Growth means something different to everyone. I specialize in marketing at the 0 to 1 (product market fit) stage. For me, growth marketing means building on your existing traction (usually paying customers) to identify ethical growth hacks and smart growth experiments to increase monthly revenue. I focus exclusively on values-driven tech founders (read: kind humans building something useful). If all this aligns, book a call and send me your burning growth marketing questions before we chat!

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  Product marketing

  If you are a tech founder struggling with product marketing (customer research, voice of customer, sales enablement, go-to-market strategy, positioning and key messaging, etc.), let's talk. Before our call, send me your questions and current struggles.

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  User research

  I am a customer-obsessed marketer and work exclusively with founders building tech that aims to create real value for customers. Everything I do starts with customer research. I use the 'jobs to be done' theory to understand why customers are motivated to ditch their status quo and how to position your product as their obvious new solution. I generally do research to inform go-to-market strategy or identify new growth levers. Before our call, send me your research goals, and specific questions!

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  Venting frustration

  Entrepreneurship can be emotionally exhausting. I'm a solopreneur myself and I have always been passionate about helping founders. I've done so for 14+ years through an internship, pro bono work, running a founder support program, angel investing, and now, through my business. I am on a mission to help founders successfully grow their business on their terms, especially those run by underestimated founders. Need to vent about marketing, fundraising or anything else? Let's chat.

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  Buffer

  12 years of experience

  I've used Buffer and few other social scheduling / reporting tools for various roles in my career. I personally am a big fan of Buffer because of the ease of use and the free plan is sufficient for many.

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  Intercom

  12 years of experience

  I used Intercom as the main communication tool for a B2B SaaS startup for in-app messaging, emails and more. I am a big fan of the data and integration. However, it was too expensive after a certain point.

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  Mailchimp

  17 years of experience

  I've used Mailchimp and many other email platforms over my 13+ year marketing and tech startup career where email has consistently been a key part of the marketing mix.

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  SaaS

  I specialize in tech startups on their 0 to 1 journey i.e. launch, traction and early growth experiments on their path to achieving product-market fit.