Svetla Miteva

I am a fractional and full-time CMO & growth strategist with 10+ years of experience across B2B and B2C, tech and agency, early-stage startups and global brands. I've built GTM and growth strategies that helped scale companies to acquisition - including two fintech exits to major European players from Berlin’s startup scene - to Qonto and Vivid Money. Earlier in my career, I worked at trivago, a German unicorn and global travel leader active in ~50 markets, where I gathered experience in a rare mix of B2B product marketing, B2C media buying, and product management within the front-end team. This gave me a full-spectrum view across user experience, commercial positioning, and execution. At the start of my career at Publicis Groupe, one of the world’s largest agency networks (the “Big 4” of marketing), I worked on omni-channel media strategy and buying for global brands - helping them drive sales via large-scale online and offline advertising. What I bring to the table: * GTM & growth strategies tailored to your stage, product, and team setup * Deep experience in crafting ICPs, buyer personas, and aligning marketing with the sales motion * Expertise across B2B outbound, B2C paid media, lifecycle, brand, and product marketing * Strong foundation in attribution, analytics, sales enablement, and rebranding * Cross-functional leadership: from product to creative to performance * A collaborative, empathetic style paired with direct, honest feedback If that’s what you need, let’s talk.

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  Growth marketing

  I have been active in full-time and fractional Growth roles over the past 4 years. I was accountable for 90% of the new customer acquisition as a Head of Marketing of a Berlin-based B2B Fintech which was acquired in 2022 by its Euroopean competitor Qonto for 220M€. I had the same task as a Fractional CMO at another Berlin-based B2B Fintech, acquired by Vivid Money in 2024.

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  Apollo

  3 years of experience

  I used Apollo in my Head of Growth role for lead lists enrichment in the process of preparation for B2B sales cold outreach for an e-commerce B2B SaaS product.

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  Confluence

  10 years of experience

  I have used Confluence as a knowledge base in various tech companies I have worked in. It is a tool with a very clear use case and great functions for that use case. The tool is a great investment especially for companies which also use Jira, which is also part of Atlassian.

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  Google Ads

  13 years of experience

  Managed SEA for clients already at the start of my career at a media agency before I was even more hands on in B2B Fintech shartups, where SEA was an essential lower funnel acquisition channel.

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  Ahrefs

  8 years of experience

  I have been using Ahrefs both as a SEO Product Manager at trivago, and in my marketing and growth functions in each company afterwards. It is not only great for strictly SEO tasks, but also for research in a product-market-fit stage.

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  Claude

  3 years of experience

  I used Claude for B2B content production tasks in my Head of Growth role for an e-commerce B2B SaaS product. It is great for tasks focused on content production.

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  Clay

  3 years of experience

  I used Clay in my Head of Growth role for lead lists enrichment in the process of preparation for B2B sales cold outreach for an e-commerce B2B SaaS product.

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  Google Analytics

  13 years of experience

  Worked with Google Analytics in almost all my marketing positions as an essential part of performance tracking and analysis (especially Google channels), even when I used a different tracking provider.

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  Hubspot

  6 years of experience

  I have been using Hubspot for the past couple of years in several startups I have worked in - mainly for email sequencing and pipeline building for B2B sales cold outreaches and lead nurturing, affiliate & referral marketing (sales pipeline integration with PartnerStack), as a CRM tool, as well as for tracking and attribution in B2B (sometimes using Hubspot landing pages).

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  Intercom

  6 years of experience

  I have worked with Intercom for the past couple of years - for product onboarding and marketing emails, as well as in-product communication. It's a great tool for having messaging unified in all customer touchpoints.

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  Notion

  5 years of experience

  I have been using Notion for the past couple of years in several startups and scaleups I have worked in. With its easy UX and useful features such as landing pages, it is a great tool for the early stages of a company.