.jpeg)
Sumitra B
Growth / Marketing Expert
Bio
Growth-driven Marketing Leader & Visionary with an MBA and 18 years client and agency-side experience gained across all marketing channels in technology-focused start-ups / scaleups and major corporations in UK and EMEA. Possesses expertise in user acquisition, retention and online / offline engagement, selling service-led products to B2C and B2B markets with an extraordinary track record of boosting performance, ROI and lifetime value across global markets. ▪ Employs technology and analytics to comprehend life cycle management of users; collaborates with product, analytics, and key stakeholders (including C-suite) to review data and devise strategies that boost engagement and maximise user acquisition/retention. ▪ Cultivates innovation and forward thinking to surpass growth and revenue targets; knowledge of trends, regulations and competition, adapting to foresee and overcome issues. ▪ Builds, manages and mentors highly motivated marketing teams; harnesses empathy, a supportive nature and outlines clear progression pathways to create efficient, driven teams that consistently exceed growth targets.
Expertise
Building a team
I've been a builder, manager and mentor of diverse teams for many years. I lead with empathy but determination to exceed targets and achieve the goals set before the team.
Growth marketing
Audit current digital footprint including all sources of marketing and advertising, creation of a Marketing/Growth plan, implement tactics and hire team to continue on the growth trajectory.
Toolkit
Google Analytics
16 years of experienceExperience setting up GA tactics and provide insight , evaluation and next steps that can be understood by various stakeholders in the decision making process.