Sumitra B

Growth-driven Marketing Leader & Visionary with an MBA and 18 years client and agency-side experience gained across all marketing channels in technology-focused start-ups / scaleups and major corporations in UK and EMEA. Possesses expertise in user acquisition, retention and online / offline engagement, selling service-led products to B2C and B2B markets with an extraordinary track record of boosting performance, ROI and lifetime value across global markets. ▪ Employs technology and analytics to comprehend life cycle management of users; collaborates with product, analytics, and key stakeholders (including C-suite) to review data and devise strategies that boost engagement and maximise user acquisition/retention. ▪ Cultivates innovation and forward thinking to surpass growth and revenue targets; knowledge of trends, regulations and competition, adapting to foresee and overcome issues. ▪ Builds, manages and mentors highly motivated marketing teams; harnesses empathy, a supportive nature and outlines clear progression pathways to create efficient, driven teams that consistently exceed growth targets.

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  Building a team

  I've been a builder, manager and mentor of diverse teams for many years. I lead with empathy but determination to exceed targets and achieve the goals set before the team.

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  Growth marketing

  Audit current digital footprint including all sources of marketing and advertising, creation of a Marketing/Growth plan, implement tactics and hire team to continue on the growth trajectory.

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  Google Analytics

  16 years of experience

  Experience setting up GA tactics and provide insight , evaluation and next steps that can be understood by various stakeholders in the decision making process.