Steven Tate

In the last two years, I've been a fractional CMO for over half a dozen companies since and have developed a marketing practice to approach team building and marketing leadership with empathy. What that means is listening, doing the deep work to understand the challenges team members and marketing functions face, and doing my best to unblock those challenges while also identifying areas of opportunity through my 17 years of experience in this field. Some numbers to share: I've led teams of 7 direct reports on average, managed combined budgets of upwards of seven figures (annual), grown teams from 2 to 15, impacted growth by increasing revenue by over 300% on average, decreased CAC by 85% on average, increased conversion rates by 240%, and increased site traffic (with fixed budgets) of over 809%. I can help your company create compelling and genuine brand stories that could lead to industry award-winning campaigns.

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  Building a team

  I've led teams as large as 25 and have grown marketing organizations from 1 to 25 for small to medium sized companies along with startups. Typical size of direct reports have been between 3 to 7, and functions include email, content, SEO, paid acquisition, design & development, social media, videography, photography and e-commerce management.

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  Content marketing

  I've managed content marketing at larger Fortune 100 companies, and I've also developed strategies for more nimble startup operations, which have resulted in companies being acquired and exited, and/or reaching Series A rounds.

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  Conversion rate optimisation

  I advice on conversion rate optimization across both B2B and B2C. I have case studies that are industry specific, upon request, and have pushed the needle to grow conversion rate by triple percentage points in some cases. The focus should be on user experience, designing with purpose, and compelling value add content.

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  Copywriting

  I've been a professional copywriter in prior roles, earlier in my career, and have developed copy for almost every industry known to man, including highly technical industries and also very niche consumer industries. I've also written copy as diverse as high-end luxury jewelry to documentation for third party API developers, and everything in between including web3 and crypto currency.

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  Design / UX

  I've served as the primary creative director on every design project under my micro agency, RankFile.co, and have also led design teams as large as 5 that have focused on UI & UX design across web, mobile, apps, for the last 7 years.

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  Growth marketing

  I've been a growth marketing leader for roughly 7 years now, and have developed a marketing practice as a fractional CMO working for both B2B and B2C businesses. I also lead a micro performance marketing & creative development firm (RankFile.co) where we manage the growth marketing efforts of SMBs, startups, tech companies, and e-commerce brands.

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  PPC strategies

  I've led PPC and user acquisition strategies for a variety and wide range of businesses. My PPC practice includes developing the strategy and management of campaigns which span Google Ads, Amazon Ads, Facebook Ads, TikTok Ads, Pinterest Ads, Bing Ads and more.

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  Social media

  I've led social media management and large brands such as Toyota and Farmers Insurance, and have also been apart of SocialMedia.org councils where industry trends are discussed, and have led roundtable discussions on the practice and management of social media inside brands.

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  ConstantContact

  12 years of experience

  Expert user in ConstantContact and have managed large scale email campaigns for regional based businesses along with B2C and B2B startups. I can mainly advice on strategy at this point.

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  Dropbox

  9 years of experience

  Have leveraged Dropbox as a part of my agency's tech stack solution for a number of years now for documentation management, doc iterations, collaborations, doc sharing, and much more.

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  Google Analytics

  14 years of experience

  Utilize Google Analytics and GA4 for analytics configuration and for assessing marketing performance as a key component to my tech stack for well over a decade now. Have also leveraged to configure conversion analytics across paid and organic campaigns.

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  Google Tag Manager

  10 years of experience

  Utilized Google Tag Manager to configure conversion analytics across several client verticals, primarily for use in detecting conversions and user engagement across platforms such as Google Ads and Meta/Facebook Ads.

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  Hootsuite

  11 years of experience

  Leveraged Hootsuite to manage social media marketing channels within one platform for purposes of scheduling posts, creation of posts, holistically measuring engagement across each channel, along with leveraging it to lead team functions such as community management via the platform as well.

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  Hotjar

  7 years of experience

  Leveraged HotJar for assessing user journey, improving conversion rates, and for informing landing page design and creative development. Also, utilized for user behavioral analysis, discovering site pain points, and user surveys.

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  Hubspot

  9 years of experience

  Have led and consulted on multiple HubSpot integrations, and have managed inbound and outbound campaigns on the platform. Also, consulted on clients streamlining their tech stack solutions to wind down from other CRM or marketing platforms.

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  JIRA

  12 years of experience

  Utilized JIRA in a prior corporate role to input and document product development feedback, documenting bugs, keep track of product roadmap, rollouts and enhancements.

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  Mailchimp

  10 years of experience

  Utilized MailChimp across mainly services based clients, and SMBs as it seems much more accessible for those types of businesses. Have also helped certain clients migrate from MailChimp to services such as Klaviyo, and Apollo as it made more sense.

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  Segment

  9 years of experience

  Leveraged Segment to build audiences and create custom campaigns to understand the user journey, and identifying which customer segment performs most effectively. Also leveraged Segment to deliver personalized customer experiences and conduct A/B tests on those experiences. Also, helped to inform the marketing strategy and demand generation practice across two separate B2B tech/SaaS businesses. All of this resulted in improved digital ad campaign performance.

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  Semrush

  13 years of experience

  My SEO teams have utilized SEMRush across my SEO practice for well over a decade now. Leveraged it for keyword selection, reporting on ranking performance, SEO dashboard creation and much more.

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  Zoho

  8 years of experience

  Managed a several regional services based client's Zoho integration for lead generation and CRM functionality purposes. Although these particular set of clients were services based primarily, the experience will lend itself effectively for clients in the B2B tech space.

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  E-Commerce Platforms

  Expert e-commerce marketer with decades of experience launching and scaling numerous brands via cutting-edge marketing strategies which include high ROI digital ads, and marketing automation.

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  SaaS

  Seasoned B2B marketer, having served as an advisor to numerous startups and two successful B2B company exits. Scaled and led teams and advised on product development, product market fit and marketing strategy and brand vision.

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  Digital Media

  Founded and lead, Rank & File, a creative ad agency and startup think tank. We help emerging brands tell authentic stories by uncovering true competitive advantages, and understanding motivations. Our ultimate goal is to develop date-driven strategies that give consumers a real reason to engage. Since 2018 we've helped launch 18 startup brands from scratch and help to drive seven figures in annual revenue for just over half of them. We do this through what we call data-informed storytelling.

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  Consumer Applications

  Experienced consumer marketing leader, having led teams at large enterprise companies including Yahoo, Toyota and Farmers, while also building numerous consumer tech startups as a part of the C-Suite with several exits.

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  EdTech

  Helped successfully lead the marketing organization and scale lead generation growth for an EdTech client, to a successful exit. Developed marketing strategy and execution across Google Ads, LinkedIn Ads, and Facebook Ads. Launched new brand campaigns and v2 of GTM strategies. Consistently exceeded industry benchmarks on advertising KPIs. Decreased blended CAC by 45%. Increased site conversion rate by over 20%.

• https://www.linkedin.com/pulse/nine-real-life-lessons-from-top-gun-maverick-steve-tate/?trackingId=WydsYZogMRwRKiSR2GhZvA%3D%3D
• https://www.linkedin.com/pulse/whole-future-lies-uncertainty-we-must-plan-tomorrow-live-steve-tate/
• https://www.linkedin.com/pulse/weareallconnected-steve-tate/
• https://www.linkedin.com/pulse/safety-stability-suckers-steve-tate/
• https://www.linkedin.com/pulse/support-lebanon-now-steve-tate/?trackingId=jD%2BDjxT4ed7M0gocbPqdrQ%3D%3D