Steve Brovchenko

I help consumer tech companies and mobile apps build sustainable growth engines. Currently, I lead growth for our consumer subscription products here at Amazon. Before joining Amazon, I spent my time working with early-stage and growth-stage companies partnering closely with founders and product teams to build, launch, and scale products. My expertise spans consumer SaaS, mobile products, and gaming. I work with companies that have reached product-market fit and help define the growth roadmap that drives acquisition, retention and monetization. I go beyond traditional growth or performance marketing. My approach involves helping companies unlock sustainable growth without constantly relying on new growth hacks, channels, or increasing marketing spend. I can help with: 📈 Uncover growth levers: I help founders and product teams understand how their business grows. I help teams map out and analyze their growth model to uncover the most impactful levers across acquisition, retention, and monetization, helping founders understand where to focus their efforts. 🪄 Retention: Healthy retention is the foundation for sustainable growth. I help teams measure, analyze, and improve retention along with its key components: onboarding, habit formation, and churn prevention. 🌋 Activation: Helping the user build a habit around your product makes your business more defensible because the user is less likely to switch or abandon your product. This is done via activation experience. I help teams create high-performing activation flows that turn new users into active users. 🧲 Engagement: I help teams measure and improve engagement and build engagement loops that bring the user back to the product. 📡 Acquisition: A sustainable acquisition engine goes beyond paid marketing. I help teams develop a compounding growth strategy by adding new acquisition loops to decrease blended acquisition costs and increase returns. 💳 Monetization: The wrong monetization strategy can slow down your growth and increase churn. I help teams improve conversion rates, design freemium and free trial experiece as well as increase revenue per user. 🎙️ Channel Strategy: Companies often invest time and resources in optimizing existing paid acquisition channels without a clear understanding of their ROI. I assist teams in measuring incremental performance, identifying and efficiently testing new channels, and developing systems to produce and test creative at scale. 🧪 Experimentation: Experiments can be a waste of resources if your learnings are not actionable. I help teams build reliable experimentation systems, identify high-impact opportunities, and design experiments that result in high-quality learning and help you make informed product decisions.

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  Building a team

  Building out the growth team can be challenging. In the early stages of growth, you don't know what problems you'll face down the line, which means you cannot predict which skills you will need to hire for. Once I help the team map out their current and future growth levers, I work with them to help define the short-term and long-term hiring needs

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  Growth marketing

  Growth marketing is an important lever in your overall growth strategy. My expertise in growth marketing revolves around identifying, prioritizing, and testing new acquisition channels along with the creative strategy. I also work with lifecycle teams to build out a lifecycle strategy that can improve the activation experience.

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  Pricing strategy

  Pricing and monetization are your key growth levers. I work with teams to put mechanisms in place that help them measure, optimize, or test entirely new pricing and monetization models.

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  Product analytics

  Analytics is a starting point for any product or growth work. I always want to make sure I understand the users and their behaviour in the context of the product. Diving into product analytics also helps me understand the current state across acquisition, retention, and monetization.

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  Product management

  I find that most untapped growth opportunities lie on the product side as opposed to the marketing side. My product management work typically centers around retention and engagement, as retention is the foundation for sustainable growth. I also help teams layer on product-led growth loops that drive customer acquisition without spending more than marketing.

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  User research

  Understanding your users and customers is essential for scaling your product and building out your growth strategy. I spend time with teams, helping them define who they are solving the problem for, what differentiates their solution from alternatives in the users' eyes, and how customers are currently using their product. This lays the foundation for the overarching growth strategy.

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  Amplitude

  9 years of experience

  I've been using product analytics tools for a long time. But Amplitude is the one I have the most experience with, having used it at multiple startups.

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  Facebook

  11 years of experience

  I have leveraged Facebook/Meta along with other SANs to drive customer acquisition for consumer tech products. Additionally, I use these platforms to test concepts, predict demand, and run creative and messaging experiments.

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  Google Analytics

  10 years of experience

  I have used Google Analytics to assist DTC teams in understanding customer navigation on their website, optimizing the customer journey, and increasing conversion rates.

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  Mixpanel

  10 years of experience

  I have used Mixpanel as a one-stop shop analytics tool to help teams build dashboards and keep an eye on their most important business metrics and KPIs.

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  Notion

  6 years of experience

  Notion is now my go-to tool for creating strategy documents when I work with teams. I share my frameworks and recommendations through Notion and collaborate with teams to refine our strategy documents.