Stephanie Moccio

I'm especially interested in how AI is reshaping search and content discovery—exploring ways brands can appear in tools like ChatGPT and generative results. I've recently conducted some research on how to get featured in different types of search engines that expand beyond Google.

Early in my career, I worked on changing the team dynamics after inheriting a team of more than 12+ people. I've had to let go of a team during COVID and rebuild with new talent in mind. Most recently, I hired the entire TRAQ (traffic acquisition) function at Peerspace. In all of these situations, culture and diversity have been two key focus areas of focus for me!

I oversee various writers and help to set our content strategy at Peerspace. I've partnered closely with my former Editorial team at SmarterTravel & Cruise Critic to ensure they understand SEO nuances, how to conduct keyword research, and how to structure their articles. Most of my focus has been about building a blog or resource page to help drive traffic, create new leads, and build authority via links.

I have experience building links personally through partnering with our Brand teams and outsourcing for help in local markets. Not all markets are created equal. This is a tactic that gets overlooked a lot but has been proven to help increase site visibility, especially in newer markets.

At Peerspace, we're a remote-first company with in-person meetups throughout the year. At TripAdvisor, I experienced the shift from in-office to fully remote during COVID. While both models have their pros and cons, I firmly believe you can build a strong, connected culture—even with a fully remote, global team.

SEO is my top specialty. At Peerspace, I led recovery from a Google update that hit commerce pages, reversing Y/Y declines to flat in 6 months. We improved topical relevance, revamped content to support EEAT, and optimized programmatic pages through a variety of tactics. I've tested many things across my career including onsite optimizations, page consolidation, content development, A/B testing, and link-building. I've also worked closely with local businesses.

Sometimes just talking things through can help clear your head—I’ve leaned on my own mentors for that many times. Whether you need to vent or want a neutral third party to talk strategy with, I’m here. Let’s chat!

Great tool if your site is setup properly with it. This tool enabled us to look at all kinds of data without the help of a data team, such as time on site, 30 second bounce rate, and other custom variables that we input into our platform.

Have worked within Google Ads for most of my career -- from working with smaller businesses in the area to global campaigns (most recently at Peerspace). We've optimized towards tROAS with a goal of breakeven and a specific CPB to align with our CAC targets.

This tool has a lot of historical data for my current company. We use it to also track performance including crawling errors, page speed, etc. I also use this to track our top 1-2 competitors. I usually rely on a daily email to send me a summary list of findings from the day prior.

Managed a team who has created retargeting (abandoned check-out) Facebook ads. I've also partnered with the brand team to create ads optimized towards impressions, CTR, and sign ups.

Have been through many changes of this platform. Currently working in GA4. I use this to compare traffic by channel, conversions, etc. with our internal data.

Although this is a subset of data, this is our source of truth. I typically have Engineering teams export the data for manipulation, as it will provide a greater lookback beyond the 16 months available. This is how I track secondary metrics, like impressions, SERP CTR, specific page and keyword performance, etc. This tool is used daily by our SEO team!

Best way to communicate with our Product Managers & Engineers about new projects and track deliverability. I usually input my own board for a "backlog" of projects that I want to propose in future quarters.

Great research tool -- I've used this not just for the tooling but also to look up articles and interact with others in the forum. Great way to learn the basics of SEO and ask for help from others in the field.

This is my go-to tool for competitor insights. I use this tool almost daily to find content gaps, track specific keywords and site performance, research other websites, etc.