Stella Guan
UI/UX Designer, Wordpress Expert, EdTech Founder & Content Creator
Working with Stella Guan was eye-opening for our up-skilling platform. As the founder of Path Unbound, a leading UI/UX academy, Stella brings a wealth of knowledge. Her incredible experience in the field provided us with no-nonsense, practical feedback on improving our platform. She also offered valuable advice on expanding our offerings. Her insights were clear and actionable. If you need expert guidance and honest advice in business or design, I highly recommend working with Stella. She's a fantastic mentor and I really enjoyed our conversation! ✨
Stella is a superstar!! I loved our conversation, she was so passionate, open, honest, and completely invested in my own success. It felt incredible to discuss a range of topics with her on this call related to my landing page, conversions, etc. I'll definitely be booking in another slot with her - highly recommend if you're looking for a no-bullshit, warm, and all-in mentor for your startup. Thank you Stella! x
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Stella is knowledgable, thorough, and incredibly helpful. We went through my website and landing page, and she gave me both big picture and granular details on what was working, what wasn't, and how it could be improved. She's tough but friendly, and she has an incredible eye for detail. I got a lot of great information in a short time. I highly recommend a session with her.
Bio
Stella Guan is an award-winning multidisciplinary designer, creative director, educator, speaker, and entrepreneur creating beautiful, functional, and storytelling-based designs. After a decade of a successful career as a designer working with Fortune 500 companies, Stella took an entrepreneurial path and founded Path Unbound, a UI/UX design school providing customized educational programs for people who want to make design a career. As an educator, she has worked as an adjunct faculty member at Fashion Institute of Technology and New York College of Technology and Lead Visual Design Instructor at General Assembly. Stella has more than 15+ years of experience in WordPress design and development and has created high-converting websites for clients from many industries. As a founder/designer with years of experience working for marketing teams before her entrepreneurship journey, Stella is well-versed in marketing and product development.
Expertise
Bootstrapping
I am a bootstrapped founder of an education startup since 2020. I have expertise in optimizing expenses for bootstrap founders, being resourceful when funding is not yet an option and many tried-and-true learnings.
Branding
As a visual designer with experience creating brands in the past 12 years, I can share best practices and practical, actionable tips on how to build your brand, design your brand and communicate your brand.
Content marketing
My education startup primarily focuses on content marketing, which has been bringing consistent flow of students for our school. I can share the tips and tricks of content creation and marketing.
Design / UX
I am an experienced, multidisciplinary UI/UX designer with over 10 years of experience designing products for Fortune 500 companies and small businesses alike.
Mindset coaching
As someone who once struggled with confidence and self esteem, it took me too long to start a business. In our sessions, I can talk about how to approach business with the right mindset that leads to a problem-solving mindset with quick ability to brainstorm and execute.
No-code
My ed-tech startup is built entirely with no-code tech stacks and it has been working smoothly for our tech-enabled business, which allows for my co-founder and I, both non-tech founders to run a complex business without big upfront capital.
Personal branding
Most of my customers and conversions come from personal branding and thought leadership through video and blog article content creation. With a personal brand since 2012, I can share my experience building a personal that leads to businesses.
Remote work
My startup is entirely remote and our team is entirely distributed. I have been successfully working remotely 100% while traveling the world, living a digital nomad lifestyle.
Toolkit
Figma
8 years of experienceAs a UI/UX designer with more than a decade of experience, I am well-versed in most design tools, including Figma. If you need help with Figma tutorials or a quick crash course, we can schedule some sessions together.
Medium
7 years of experienceI use Medium extensively for personal branding and lead generation by creating high-quality organic blog articles that focus on thought leadership. We see a high percentage of conversion from customers who contacted us after reading my Medium articles.
Teachable
5 years of experienceOur school has used Teachable to launch a few of our courses and I have extensive experience with the platform. We tested and implemented multiple features. If you need help with the platform, including deciding whether or not to adopt the platform or needing help setting up the platform, I can help you with that.
Thinkific
6 years of experienceOur school has used Thinkific to launch a few of our courses and I have extensive experience with the platform. We tested and implemented multiple features. If you need help with the platform, including deciding whether or not to adopt the platform or needing help setting up the platform, I can help you with that.
Notion
7 years of experienceMy businesses use Notion exclusively as our CRM and project management system. I have extensive experience setting up Notion for business, especially customizing it for productivity.
Unbounce
5 years of experienceI have helped marketing agencies build landing pages with Unbounce. I am very familiar with the platform both using its classic builder and new smart builder to implement landing page designs.
Wordpress
15 years of experienceI am a power Wordpress user having designed and developed numerous websites using the platform that range from small-scale websites for clients to large enterprise-level websites.
Industries
Education
My education company Path Unbound utilizes multiple technology and platforms to deliver valuable education content to students looking to launch their careers in UI/UX.
EdTech
My education startup is a tech-enabled business built with no code tech stacks. I have years of experience working through technical obstacles as a non-tech founder and achieved success in building solutions that works for us.
Product Design
I have been a UI/UX product designer for over a decade with experience designing products for Fortune 500 companies and small business alike. I'm experienced in providing design solutions and design advice for startups.
UX Design
I have been a UI/UX designer for over a decade with experience designing products for Fortune 500 companies and small business alike. I'm experienced in providing design solutions and design advice for startups.
Web Design
In my freelance design career, I specialize in designing and building beautiful and effective landing pages for tech startups. I have in-depth knowledge in designing websites and web pages optimized for marketing success.
Graphic Design
I started in the design industry with a specialization in graphic design working at creative agencies. I have served multinational clients big and small and have keen eyes for visuals.