
Stefano Maggi
Co-founder & CEO EU @ We Are Social. Cofounder, Vetra. Lecturer, communication @ IULM university
Bio
At We Are Social, a socially-led creative agency, as the co-founder and CEO EU, I took part to the growth of our 15 offices worldwide. Our mission is to put social thinking at the heart of marketing, delivering world-class creative ideas for forward-thinking brands. With clients like adidas, Netflix, Ferrari, Amazon, and Booking.com, we have been recognized as one of the top 10 most innovative agencies in the world by Fast Company. I am Senior Vice President at global communication group Plus Company. I co-founded craft beer brand Vetra. I teach communication strategy at IULM university. I’m passionate about social + creativity, trail running, stories, change.
Expertise
Branding
Building brands through social and creativity, while generating growth and demand has been a main focus in my entire career. Creating ideas the people want to see, be part of and share is at the core of a social approach that creates an impact for brands and their communities.
Influencer Marketing
Influencer marketing is one of the core pillar of the offering at We Are Social, it’s always been part of our product and has constantly been evolving.
Social media
Content that resonates with people and is continuously informed by a connection with culture is at the core of a social approach that helps brands grow.
Toolkit

TikTok
11 years of experienceActive in defining strategies and creative approaches for the platform. Focused on the business' and brand's perspective, as well as the creators' perspective.
Youtube
17 years of experienceActive in defining strategies and creative approaches for the platform. Focused on the business' and brand's perspective, as well as the creators' perspective.