
Stefan Repin
Marketing and sales for B2B/Market to Enterprise via ABM/Fractional CMO
Bio
"Marketing without sales alignment is just expensive content creation." That realization changed everything for me after watching a brilliant tech company burn through $500K in marketing spend with zero enterprise deals to show for it. Now, I help B2B tech companies stop marketing like startups when selling to ENTERPRISE. I specialize in fractional marketing services that transform marketing from a cost center to a predictable revenue driver. My results speak for themselves: - Reduced CAC by 85% for SaaS companies - Shortened enterprise sales cycles by 2 months - Scaled a tech company from $6M to $18M - Generated 500x ROI within three months for a Belgian tech company I build cost-effective demand generation engines based on what works for YOUR company β not cookie-cutter strategies. Whether it's ABM, founder-led brands, webinars, or content marketing, I choose the channels that deliver the highest ROI for your specific situation and strengths. What clients say: "Stefan is a 1st class marketing professional... I have personally learned much from Stefan, mostly around the breathtaking collection of marketing tools at his easy disposal. Stefan comes ready to work: upbeat, optimistic and always with a new idea to discuss or campaign possibility to A/B test." β Thomas Bianco "Stefan has a great grasp on growth strategy and will serve your startup well." β Robert McMillan, Founder & Management Consultant "Stefan has a lot of energy and can help you shape your marketing machine. Stefan keeps the ball moving π" β Hugo Gervais Clients receive CMO-level expertise without the 5-month wait or full expense of hiring a VP of Marketing. We start with a one-month pilot to prove value before any long-term commitment. My approach: I generate more demand from the resources you already have. High ROI, low effort. Past and current clients include: Irrational Labs, Lensa, Central European University, Groundbreaker (now Janover Connect), Angloville, Reinvently, Provectus, Viseven, Platforce, and Gitential.
Expertise
Bootstrapping
Bootstrapped a few companies both as a co-founder and as a first and last or (only) marketing hire. One of the companies currently has over 500k in revenue.
Building a team
Helped build a marketing and sales teams in different dimensions and companies, starting from very conservative markets like pharma and ending with SaaS
Go to market strategy
Built various go-to-market strategies in multiple industries, along with sales, product, and customer success. It's a common effort at the end of the day.
Link building
Currently working as a team leader/founder in a company where I build 200 plus links per month with a team of 4 people. Created the department from scratch.
Product market fit
In my role as a product-market fit leader, I've crafted all sorts of go-to-market strategies across diverse industries. And it's not just about plotting a strategy β I've rolled up my sleeves with sales, product, and customer success teams. We're all in it together, after all!
Social media
I have done a lot of work in social media, and I focus on delivering ROI on LinkedIn, YouTube, and many other channels that show discovery and they do show potential for clients. As I say, I want to be able to show ROI from the social media you are using.
Toolkit
ActiveCampaign
8 years of experienceQuite fluent in Active Campaign, good tool. Have used it with several clients, both the CRM and the marketing suite. Would recommend it to anyone considering Hubspot as an option.
Mailchimp
8 years of experienceI worked with Mailchimp and hated each and every minute of work. It is not a very good tool but I know how to handle it! If you need help, please address :)
Zapier
7 years of experienceI've created flows, automated flows, and semi-automated flows using Zapier. Those showed a lot of results, a lot of very good results. You can automate, too!
Industries
SaaS
A marketer and entrepreneur who started doing marketing ten years ago, I started my marketing career in a winery: classical B2B scenario, tradeshows, leaflets, and all that. I have consulted 10+ companies on four different continents to whom I delivered maximum value.
Pharmaceutical
Worked overall for over three years with Pharma and Lifesciences, working in Marketing, Product, and Sales. From a business standpoint, these are conservative b2b markets and they need a soft touch :), very face-to-face oriented.
Life Science
Worked over three years with Lifescience and Pharma, one of the clients I worked with was Danone and their Nutricia brand. Located in many countries, had a lot of cross-cultural selling and marketing experience, including selling in LATAM and APAC.
Property Management
Experience working with property management software and syndication as well. As part of the groundbreaker. co and urbest.io teams have helped with demand generation, go-to-market strategy, and alignment.
My best written content
- https://www.linkedin.com/pulse/marketing-led-growth-implementing-buyer-centric-revenue-stefan-repin/?trackingId=LZRvEODyT5aOHS927oAb7g%3D%3D
- https://www.linkedin.com/pulse/comparison-between-lead-generation-focus-mql-demand-revenue-repin/?trackingId=CcrjPwCNTzmg3JPHXtECcw%3D%3D
- https://www.linkedin.com/pulse/build-brand-off-christmas-stop-competitor-from-leeching-stefan-repin/?trackingId=JaQTfZvOSDi3hMd6u6ybmg%3D%3D
- https://www.luckboosters.com/case-study/reinvently/